I’ve just realised that in UK store prices are way lower than what I’m paying ordering my Huel to Sweden (same seems to be the case for other countries outside UK).
My calorie intake is 2 800 kcal/day (currently in 5 Huel meals a day [3 x HP + 2 x H&S]), which is over 4 000 SEK/month (ca. €380/£345) and makes a significant share of my monthly spendings.
And realising that the same amount costs £231 in UK felt really disappointing.
This can neither be explained by slightly higher taxes, currency volatility nor managing delivery/storage on the continent, so I feel simply cheated on.
Huel is just not being fair and seem to be taking advantage of external factors like higher grocery prices in Sweden to compete with.
Sure, companies do that but I still expected more from a brand that I simply liked for being sustainable, vegan and making my live easier.
I’ve been a loyal fan and it was one of a few brands that I genuinely liked and recommended to everyone.
And now I suddenly became determined to switch to alternatives – already ordered some and looking forward to testing it.
I may still be ordering some savoury Huel, but not for long I hope – counting on competitors to follow quickly.
Hey Kamil, we’re not here trying to cheat our Swedish Hueligans or raise our prices to match the general cost of local produce. The fact of the matter is that it costs us much more to sell Huel to Sweden. Postage, taxes, advertising. We’ve spoken about this topic a lot, you’ve been linked to a number of threads and I can only apologise for making you feel taken advantage of.
We have Swedish support, granted not as much as English. Have you written to us in Swedish? If you write to us in English then you would be replied to in English. If you wrote to us in Swedish then you would be replied to in Swedish usually unless no one is available. Indeed, if you wrote on this forum in Swedish you would be replied to in Swedish by @Tobias_Huel!
Well, I think @Tim_Huel reiterated some of the issues I mentioned. I do think Sweden is one of the most expensive countries (due to tax/logistic reasons?), even when compared with European prices. I do agree, however, that sometimes the price feels unjustly expensive.