I’ve just realised that in UK store prices are way lower than what I’m paying ordering my Huel to Sweden (same seems to be the case for other countries outside UK).
My calorie intake is 2 800 kcal/day (currently in 5 Huel meals a day [3 x HP + 2 x H&S]), which is over 4 000 SEK/month (ca. €380/£345) and makes a significant share of my monthly spendings.
And realising that the same amount costs £231 in UK felt really disappointing.
This can neither be explained by slightly higher taxes, currency volatility nor managing delivery/storage on the continent, so I feel simply cheated on.
Huel is just not being fair and seem to be taking advantage of external factors like higher grocery prices in Sweden to compete with.
Sure, companies do that but I still expected more from a brand that I simply liked for being sustainable, vegan and making my live easier.
I’ve been a loyal fan and it was one of a few brands that I genuinely liked and recommended to everyone.
And now I suddenly became determined to switch to alternatives – already ordered some and looking forward to testing it.
I may still be ordering some savoury Huel, but not for long I hope – counting on competitors to follow quickly.
What do you think?