Thank you for the explanation, it’s certainly understandable that you need to pay Swedish VAT.
However, if the currency conversion rate buffer accounts for around 8 percentage points of the price difference, will we still have the option to pay in GBP with only the Swedish VAT added on top?
I don’t immediately see why you need to take a financial risk here when probably most credit cards will give the consumer a better deal, but maybe it has something to do with paying the VAT or offering a more “predictable” alternative to consumers?
Thank you again for being open about this.