Great points raised here, thanks for the comments. Some of our suppliers have factory capacity constraints so we have had to utilise two factories for now, we are currently reviewing the mid to longer term options though. For launch this was our only option to ensure continued supply and de-risk the launch and customer demand for our RTD. We will continue to review as we understand the demand and suppliers adjust capacity.
We now sell to 80 countries, out of 5 warehouses (and growing); making product in each country isn’t possible to manage, nor find the right factory in each market.
It’s worth noting that waterborne freight is far more energy efficient than other modes of transporting freight (second only to rail). Chart below from the Environmental Protection Agency (EPA). Ships transport about 90% of world trade, but now only account for 2.2% of the worlds total CO2 emissions.
In addition, the latest generation of containerships carry the same amount of goods and products as 10,000 heavy trucks, but only 1 gram of fuel is used to move a tonne of cargo one kilometre.
We always transparent with you, hopefully you can see we’ve disclosed far more information here to you than most companies would. Arguably some of this is commercially sensitive, but we want to give you the full picture.