Congratulations to the Huel Team on releasing the Huel RTD! Looks like a great product, certainly different from the other RTDs on the market.
I will be ordering a bunch for my coworkers who have not been converted to the powder yet. Personally I am just too big a fan of the U/U powder - I fear any hint of sweetness would be too much for me after all these years
I think RTD is a good idea, but saying it is for lazy Huelers is going a bit far. Let’s face it you can’t get much more lazy than mixing up 600ml of powdered Huel.
It is two different items, powder and RTD. If RTD gets new people into the Huel habit then it can’t be a bad thing, compared to other RTDs it is very reasonabley priced. I will probably give it a go. Keep a few bottles at work.
I fully agree with you: I think RTD definitely has its pros and cons, but one thing I would say is that it’s a very good way of introducing people to the concept of Huel.
In psychology, we learnt that people gradually understand new concepts by linking it to what we already know and how we can fit it into our existing routine.
My friends see my Huel bar —> I explain its like a granola bar but nutritionally complete. Plenty of my friends have now tried it and bought their own.
They see me snacking on Huel Granola —> it’s like granola, but with a lot less sugar and has more protein and is healthier.
They see this RTD bottle, it reminds them of a smoothie bottle —> it’s like a smoothie but nutritionally complete.
bam it’s no longer is seen as Franken-food weird alien liquid
It’s a lot easier to fit it into the minds of people who aren’t already consuming it, such as people who buy smoothies in meal deals. I can definitely see this product reaching a much wider customer base, and hopefully we’ll be able to buy it off shelves in the near future!!
And who’s to say once they try Huel, they won’t start looking into the cheaper and more sustainable option of buying and shaking up the powder yourself?
Huel Ready-to-drink isn’t meant for 100% consumption, it’s healthy convenience food. It’s worth noting we didn’t envisage people using powder 100% either. Agreed that having the RTD 100% would be expensive, hence why it would be best to mix it up with your regular meals.
In addition to my below answer, generally EU markets have a sales tax of 10-15%, whereas the UK as no sales tax on RTD. A combination of this and the below leads to the increased price in the EU.
We are adding but one ingredient to increase the shelf-life: confidence! We’re doing accelerated and real-time shelf-life trials on the vitamins and minerals and making sure they are still meeting desired levels at points beyond 6 months. When we’re sure they are, we’ll increase the shelf-life.
We’ve actually been running tests on trials that we ran months ago so we know we’re good on the 6 months.
I know some of the competitors are all about speed to market, but I need to feel confident in my product.
Thanks for the reply. These are made in Austria though according to the page. If I understand correctly you are shipping all of them to UK and shipping solely from there. Hopefully in the future you will have more warehouses to distribute the RTD and can cut down the cost.
I love Huel and will keep consuming the powder but for my RTD needs I’ll look elsewhere. I will order a trial though just to see what I will be missing