Hey Hueligans 
We’ve got something exciting to share with you. Today, we’ve launched a new product to give you even more options for how Huel fits in your day!
Huel Diet Powder launches in the UK today!
It’s a nutritionally complete, 200 calorie meal designed for weight loss and calorie control, but it’s not cutting corners on nutrition. Each meal is:
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200 kcal per meal
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20g protein
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26 vitamins & minerals
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Low sugar
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5g fibre
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34 meals per bag
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£1 per meal
You can find it here - https://uk.huel.com/products/huel-diet-powder
But here’s the kicker, we have increased the percentage of 26 vitamins and minerals so that you’re getting most of your 26 vitamins and minerals at 30%, or higher, of your daily requirements, but for fewer calories.
We’re seeing a huge number of people who aren’t Hueligans yet actively looking for exactly this kind of product from us. They want calorie control, they want simplicity, and they don’t want to compromise on nutrition. Huel Diet is a nutritionally complete meal replacement but one, importantly, that is low in sugar and packed with micronutrients - compared to other meal replacements out there. Until now, we didn’t have a powder that truly met that need.
Why are we launching Huel Diet?
For years we’ve said Huel isn’t a diet product, and that was true. What’s also been true is that a growing number of people want help losing weight while still eating something nutritionally complete. Huel Diet exists because that demand is largely unmet in our range.
How is Huel Diet different from Huel Lite?
Huel Lite is built around a higher protein-to-carb ratio. I.e. Lite has more protein, for less carbs. Below example has values equalised to 20g protein
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Diet = 20g protein & 15g carbs
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Black Edition = 20g protein & 8.5g carbs
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Lite = 20g protein & 7.3g carbs
Lite is much more similar to our Black Edition-style formulation - think natural sweeteners, coconut milk powder, green tea extract, and no oats.
Whereas Huel Diet is closer to our core white powder, using oats and a more balanced macro split and more carbs. Huel Diet has a fixed 200 kcal serving designed specifically to meet regulated weight loss meal replacement criteria, but with a vitamin and mineral content more similar to a 400kcal serving of white.
How Huel Diet compares nutritionally
To make this clearer, there is a table at the bottom of this post to show how a portion (1 scoop) of Huel Diet stacks up against other powders in the range at the same 200 calorie serving size, and vs 1 serving of Huel Lite.
Will this launch in other regions?
At the moment we won’t be launching this outside of the UK.
Will you make a Huel Lite Powder?
We absolutely love this idea and have heard a few of you requesting this. It is definitely something we are considering, so watch this space for later in the year.
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We’re really proud of this one. It opens Huel up to a whole new group of people while staying true to what we believe good nutrition should look like. Any questions? Just ask in the comments and we’ll do our best to answer. This is a big moment for the range, and we’re excited to finally put it out into the world.
Head here to check it out and learn more - https://uk.huel.com/products/huel-diet-powder
Annoyingly, every time I’ve tried to put a graph in here on the breakdown it keeps corrupting the post so here is a link to the Reddit post where we’ve given a breakdown but I will post screen shots below of the breakdown - Reddit - The heart of the internet
Any questions, please feel free to fire over 
