Introducing - Huel Diet!

[Mark_Huel]

Hey Hueligans

We’ve got something exciting to share with you. Today, we’ve launched a new product to give you even more options for how Huel fits in your day!

Huel Diet Powder launches in the UK today!

It’s a nutritionally complete, 200 calorie meal designed for weight loss and calorie control, but it’s not cutting corners on nutrition. Each meal is:

• 200 kcal per meal

• 20g protein

• 26 vitamins & minerals

• Low sugar

• 5g fibre

• 34 meals per bag

• £1 per meal

You can find it here - https://uk.huel.com/products/huel-diet-powder

But here’s the kicker, we have increased the percentage of 26 vitamins and minerals so that you’re getting most of your 26 vitamins and minerals at 30%, or higher, of your daily requirements, but for fewer calories.

We’re seeing a huge number of people who aren’t Hueligans yet actively looking for exactly this kind of product from us. They want calorie control, they want simplicity, and they don’t want to compromise on nutrition. Huel Diet is a nutritionally complete meal replacement but one, importantly, that is low in sugar and packed with micronutrients - compared to other meal replacements out there. Until now, we didn’t have a powder that truly met that need.

Why are we launching Huel Diet?

For years we’ve said Huel isn’t a diet product, and that was true. What’s also been true is that a growing number of people want help losing weight while still eating something nutritionally complete. Huel Diet exists because that demand is largely unmet in our range.

How is Huel Diet different from Huel Lite?

Huel Lite is built around a higher protein-to-carb ratio. I.e. Lite has more protein, for less carbs. Below example has values equalised to 20g protein

• Diet = 20g protein & 15g carbs

• Black Edition = 20g protein & 8.5g carbs

• Lite = 20g protein & 7.3g carbs

Lite is much more similar to our Black Edition-style formulation - think natural sweeteners, coconut milk powder, green tea extract, and no oats.

Whereas Huel Diet is closer to our core white powder, using oats and a more balanced macro split and more carbs. Huel Diet has a fixed 200 kcal serving designed specifically to meet regulated weight loss meal replacement criteria, but with a vitamin and mineral content more similar to a 400kcal serving of white.

How Huel Diet compares nutritionally

To make this clearer, there is a table at the bottom of this post to show how a portion (1 scoop) of Huel Diet stacks up against other powders in the range at the same 200 calorie serving size, and vs 1 serving of Huel Lite.

Will this launch in other regions?

At the moment we won’t be launching this outside of the UK.

Will you make a Huel Lite Powder?

We absolutely love this idea and have heard a few of you requesting this. It is definitely something we are considering, so watch this space for later in the year.

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We’re really proud of this one. It opens Huel up to a whole new group of people while staying true to what we believe good nutrition should look like. Any questions? Just ask in the comments and we’ll do our best to answer. This is a big moment for the range, and we’re excited to finally put it out into the world.

Head here to check it out and learn more - https://uk.huel.com/products/huel-diet-powder

Annoyingly, every time I’ve tried to put a graph in here on the breakdown it keeps corrupting the post so here is a link to the Reddit post where we’ve given a breakdown but I will post screen shots below of the breakdown - Reddit - The heart of the internet

Any questions, please feel free to fire over

[mzeitler]

@Mark_Huel why not launch it in other regions? There are people outside the UK that struggle with weight, me included.

[Mark_Huel]

Absolutely fair comment!

So this is a completely brand new concept for us so we chose to launch in the UK for now but that being said who knows what we could see in the future but I’ll be sure to pass on your feedback

[Mark_Huel]

Hey guys!

Just a heads up, we’ve now launched a new flavour. We’ve launched Vanilla!

You can grab it right here!

[stadi]

Should a version of this come to Germany without sucralose, I might be interested, but sucralose is a no-go for me.

What I’m not sure from looking at the nutrients table however is: is this more filling, than just putting 1 scoop of Huel Black (same calories, same protein, less carbs) into 500ml of water? I guess so, but I’m not sure. Otherwise it probably wouldn’t make sense, right?

[Mark_Huel]

Black Edition is higher in calories and fat per serving and isn’t specifically designed as a regulated weight loss meal replacement. Huel Diet, on the other hand, is set at 200 kcal and is formulated specifically with calorie control and micronutrient density in mind.

In terms of fullness, honestly, Personally I find them pretty similar, it’s hard to tell much difference. But just to clarify, Diet Powder isn’t just protein. It’s still a fully nutritionally complete meal, with vitamins, minerals, fibre and healthy fats, it’s just designed to help you manage calories more easily, not just increase protein.

[stadi]

If we forget about official servings and compare 200 calories worth of Diet and Black, then we get obviously the same calories, we get the same amount of protein, more carbs in Diet but more fat in Black. Let’s also forget about the additional micronutrients. In this constellation, would Diet be more filling than Black? Because if you need two scoops of Diet to become as full as from taking two scoops of Black, than what is the point of Diet? You could pop in a multivitamin and have more micronutrients that way. Should you however become full for the same time by taking 200 calories instead of 400, that would be a big deal. Well, if not for sucralose, but anyway.

[Mark_Huel]

I totally get where you’re coming from. If you compare 200 calories of Diet and 200 calories of Black, the macros are pretty similar, similar protein, a bit more carbs in Diet and a bit more fat in Black.

The real difference is what they’re designed for. Huel Diet is specifically formulated as a 200 kcal meal replacement for weight loss, and it’s set up so that even at that lower calorie level you’re still getting around 30% (or more) of most essential vitamins and minerals per serving. A smaller serving of Black isn’t built in quite the same way.

In terms of fullness, 200 calories vs 200 calories will probably feel fairly similar. Diet isn’t meant to make 200 kcal feel like 400, it’s there to give you a structured, nutritionally complete option that helps with calorie control.

You could use Black and add a multivitamin, but it wouldn’t be formulated or balanced the same way for regulated weight loss meal replacement.

At the end of the day, it just depends on your goal