These kinds of comments give me PTSD flashbacks to when a patient once googled all of our salaries and was outraged that we were earning money while “brainwashing people about the vaccine and didn’t stock lemonade in the hospital”.
People do jobs and they earn money. Fair play if Huel was some shady business, but they’re a company selling food, it’s so weird and inappropriate to dig through this stuff with no context whatsoever.
A price raise is disappointing but I don’t think Huel is the one to blame. It’s actually more impressive that they’ve warned people and been extremely open about it. If every company publicly announced their raise in price this year I think you’d be reading a lot more names than you expect. I personally appreciate the honesty from Huel.
Plus Huel will still be good value for what it is in my opinion. £1.50 for a nutritionally complete meal that I don’t have to meal prep anything for or put any thought into, plus I enjoy the taste of, plus has amazing customer service, plus has an ethical business model. Seems pretty good to me? I just might have to stop being quite so lazy with RTD and bars in future.
Seeing the sheer volume of people who want to cancel or severely cut down their purchases due to the obscene price rise. I wonder if Julian still supports brexit in light of brexit risking tanking his business.
Oh 100%. I eat mango’s all year round so I’m definitely part of the problem, but I do try to make sustainable choices where I can - hence reducing my huel use when I found out where ingredients came from and how they were transported.
It’s not a problem huel can really solve as a global company, unless they shipped from a single location, and whilst I don’t expect them to do what I want, I can make purchasing decisions based on what I want
But that consumer desire has been caused and driven by big business. Supermarkets and their all year round offerings of exotic produce, and big business like Amazon offering next day delivery drive the public mindset. You didn’t have this 50 years ago. And developing nations are wanting the same as we have.
It’s always the consume who takes the blame, when they are just following global markets being fed to them.
I guess Huel is also part of the problem with their expectation of next day delivery. People don’t really need that; they just need to manage their food cupboards.
Most people soon adjust to change. They’ll moan about the price hikes, they’d moan about having to wait 3 days, but they soon get over it.
That being said, we need less humans on the planet and all of them buying less pointless stuff.
well this is part of the problem for sure but if consumers didn’t buy them - they wouldn’t stock them. Consumers shouldn’t take all of the blame for sure but they have to be held accountable for a significant part of it too and accept if they make those choices there are consequences involved.
true but supermarket buyers follow trends and demands - what drives those trends is a whole hot mess of issues. definitely a chicken and the egg scenario and one that will continue unless more focus is brought on it.
They do, but supermarkets also drive the consumer. Aldi’s Kevin the Carrot springs to mind as a prime example, only cos I saw an advert from Aldi last night. Sells out everywhere. Consumers didn’t start that trend, Aldi did.
When I was an angry teenager I read Vance Packard’s Hidden Persuaders. Despite being written many years earlier (in 1950s) it was still a great and insightful look at consumerism and marketing.
It’s well worth a read if you can get hold of a copy.
I’m going to jump in here to talk about food miles (finally something I can bring to the table)!
On average, food miles only accounts for 6% of a food’s carbon footprint. For Huel Powder v3.0 transport of the ingredients only accounts for 2.1%.
Huel Powder v3.0 has around half the carbon footprint of an average meal. An easy rule of thumb is what you eat > how the food is grown > where it’s grown.
Also, it’s important to remember that Huel has a really specific profile so we need a certain fat profile from the flaxseeds for example, and flaxseed from certain countries can’t meet this spec.
other things to consider though are the welfare of the workers who produce, pick, pack the foods and the treatment of animals in the production of the food. So not just where this happens but how it is conducted.
For sure if we go outside the environmental metrics for sustainability, people and animals are equally important. These are also considered when we are sourcing ingredients and suppliers which is why we have a whole team on the case!
Looking at it from another perspective, if I stop Black edition and go for powder v3 instead, the effect is just an increas of £1.50. Okay, different products but not a significant difference between the two. Huel has been a part of my life since the very begining of the company. I want to continue so I’ll go for the powder v3 option.
You are absolutely free to think this. As we release more and more products in our range it’s inevitable that you will not like each and every one. However, the idea of releasing new product ranges is not just to give you more variety to your Huel diet, but also to introduce more and more people to Huel.
Take Hot & Savoury. Many people do not like the idea of adding powder to water and treating that as a meal (just look at any of the comment sections on our facebook ads). However, rehydrating some savoury food with boiling water is very familiar to people. So suddenly there’s a whole new group of people to have Huel.
I don’t have much more to add to your other points, other than what Phil has said. I know you and many others are p*ssed off about the price changes, but you really don’t need to just sound out every aggrievance you have and put it down to “bad decisions” and a harbinger of “more to come.” It isn’t, most are just things which you don’t like.
