Huel has an open and honest approach; they obviously don’t divulge sensitive material (and why should they) and do want to make a profit, as any business does.
I think the price hike is a challenging one for many, but I don’t think Huel would have done it if there wasn’t a requirement for it. We live in challenging times.
Having said that, I feel for the people who genuinely can no longer afford the product; as everyone is feeling the pinch at the moment.
I’m gonna sell my house and live in the box that holds the 16 bags im gonna order before the price hike 
I’m going to refrain from replying to comments which try to analyse our financial reports. With the risk of being rude, let’s leave it to the professionals 
This absolutely sucks, Adam. Really sorry to hear that, what is it you do for a living? If you don’t mind me asking.
Cheers Coup 
Basically the price has increased here in the U.K. due to Brexit,
Just a reminder that Julian is a Brexiteer, and have supported the price increases caused by Brexit.
It’s not fun when prices increase, but I appreciate that there’s not always an option. There is no point being in business if at some point you are not profitable, you may as well close up. So no qualms here about that.
From my own point of view, even though I understand it, the price rise isn’t helpful. I’d have preferred smaller price increases rather than in one go. I manage a small independent family business, so funds go back into it, and though there are wage increases for other staff, re-investment is currently still more important than my salary, which has been the same for a few years (though that does suck sometimes!). So though I appreciate absolutely everything is increasing in price, it does put an extra strain on my budget. I’ll probably try to buy a bit for stock pre-price rise, but I’ll have to tone down my preference for Huel going forward and shock horror have to prep lunch in advance at home!
I’m a mathematician, still studying at the moment but I work part time as the maths and stats expert for a local charity - providing statistical analyses, checking data/results in reports and literature, looking at financial records for mathematical anomalies, etc. I get a monthly stipend for my work rather than an hourly rate and I volunteered for the freeze. I was able to live reasonably comfortably on the combination of earnings, benefits, bursaries and grants I get, but these past few months my overall income has been going down while the cost of just about everything is going up. At least it won’t be too much longer before I graduate and can (hopefully) get a decent teaching job.
BTW, speaking as a mathematician, some of the figures and analyses that have been presented in this thread are questionable at best, incredibly misleading at worst. Working from an incomplete set of data will get you nowhere. For example, mentioning that Huel had millions of pounds worth of stock on the day they completed their returns for Companies House is all well and good, but what is the turnover rate on that stock? If it leaves the warehouse soon after it arrives, that’s a completely different story from Huel sitting on a stockpile. Without the full picture, a snapshot of a company’s accounts is pretty much meaningless.
And that’s the view I see, I have no issues with the reasonings why there is a price increase, I fully support companies making money they are a business and that is what they do, doesn’t mean they don’t agree with their mission statement. I think everyone needs to remember that they are a customer of a business.
I as you have suggested will be looking to cut down on ordering, it’s not ideal and it’s not what I want as I love my Huel meals but it is something I HAVE to do.
Such a shame Huel are so reliant on international freight. A lot of this is going to be coming from that.
I’m curious, what change are we going to see to single purchases that don’t use subscriptions? Can’t spot that anywhere in the thread @Tim_Huel @Cam_Huel
While we do source ingredients globally, we do this to be as sustainable as possible - for example, our supplier for flaxseed is based in Canada and by-products are used for animal feed. Definitely worth checking out this article.
There will be similar price increases - if you have a particular product in mind I’m more than happy to provide the old and new price. 
Ah, no-one will ever convince me that freight by sea is good for the world, read too many articles like this. Better than flying it by plane, sure, but still horrendous and better avoided. If you’ve there’s a UK factory making something I’ll always hope they’re using UK grown linseed.
Mainly curious about White powder and any changes to RTD in shops.
So they spent £750k on research and development?
Did Mike Tyson and Dana White tell you how much money they earned last year? My point was not that you were blessed with a forum reply by him, but that he was willing to tell you how much his salary is. Although he was probably boxed into a corner after you claimed hilariously that because a company with 207 staff paid out £7m in wages the directors must have taken “at least” a million pound of that. By your maths if you took a million each for Julian and James everyone else would be on about £24k.
He also never said he “only” earns £144k. He says he earns £144k, which is below average for his position in a company of Huel’s size. £144k is a huge salary to the majority of people. Geoffrey Cox on the other hand probably wouldn’t even get out of bed for it. It’s all relative.
I think though you are massively belittling the amount of time, effort and money which has gone into building the company and developing the products.
v3.0, Black Edition, Hot & Savoury, and Bars are all manufactured in the UK. We also have US manufacturers for v3.0, Black Edition, and Hot & Savory.
Two pouches of v3.0 as a single purchase is currently £50 and will be increasing to £57.22.
Supermarkets can sell products at whatever price they would like, but it’s currently not likely that the recommended retail price for an RTD bottle will change from £3.50.
That’s my point 
If you used UK grown linseed in your UK factory you wouldn’t be affected by increases in shipping costs because you wouldn’t need to get it over from Canada. Also would be supporting UK farmers, so win win.
Thanks for the detail on pricing.
However, what about for the US manufacturer? We would need to ship this over from the UK, thus additional transport costs. Also, UK suppliers might not have as ethical practices as others we have found globally. It’s six of one, and half a dozen of another.
Ah well; there you’d source from the US, thus saving US customers from the additional costs due to freight
I know I’m oversimplifying what is bound to be a complex procurement process, but realising the extent of Huels use of freight was when my orders went from weekly to just from time to time. Shipping US RTD to the UK seemed particularly wasteful and I knew that it had to be contributing significantly to Huels pricing, which these rises seem to bear out.
I guess there’s a blend of circumstances, scales of economy, consistency, security of supply, customer choices, quality of supplier/produce etc. such as pea protein for example - more than 80% of the global production of it is from Canada for some reason.
the UK customers definitely seemed to prefer the US market blend - remember the outrage when they started getting the European one - it was literally like the world had ended for some 
I think the issues around their freight were explained quite well in the 2020 sustainability report but markets and supply chains are always changing so who is to say how that procurement roadmap will be in the future. As you say - very complex.
In many respects this global food supply freight issue is for me comparable to the recycling conundrum. Both are driven by consumers who, for the large part, refuse to take any responsibility for the consequences just so long as they get what they want – when they want it.
Remember the good old days when fruit in shops was seasonal? If you wanted some strawberries you had to wait for the spring and summer to have them. Now, consumers want their strawberries year round and don’t care how that happens so long as they are cheap and available. But will then complain about global warming.
Same with Huel, the customers want and expect the best ingredients and a consistent supply to be available. Having multiple localised supply chains wouldn’t guarantee that and would probably cost more as the volume buying power of obtaining raw materials from one supplier would be negated.
I’d happily buy an unethical version of Huel. Call it Inhuel
Seasonal versions of Huel then? Could be interesting.
as long as that’s a Christmas Mince Pie flavour - I’m in 
No. You challenged it with massive misinterpretations of financial accounts through a lack of knowledge of business and an incomplete set of data leading to entirely erroneous claims built on speculation.
Please consider this a final warning. We welcome debate and for people to challenge us as it makes us better - we’ve had this attitude this the beginning of Huel and this forum is an archive of examples of this. However, when you choose to ignore us and repeat the same points over and over which have been addressed by members of staff then we will moderate your account.
