Message from Julian - we’re introducing some price updates - please read

I’ll probably continue my subscription until the 8th of December.

I really enjoyed hot and savoury huel, but I felt it was a very expensive product.

Now unfortunately the price hike makes it unaffordable to me, as I can make healthly meals for less.

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I absolutely understand the sandwich point, it wasn’t the point I was getting at though, it was just a jab at how much whoever wrote the subscription cancellation page thinks sandwiches cost. :wink:

I will say at least, thank you for allowing this discussion on your forums and for giving one month’s notice, it’s appreciated.

I understand you’re marketing huel as a premium product and think it’s worth the increased cost - but I can’t keep up, sorry.

Is RTD the only product which price will be increased in Poland or is the website not completely updated yet?

increased transportation costs

Like those caused by Brexit, which Julian supported? Excuse me while I laugh loudly

Maybe huel can cut costs by bit giving out free t shirts and shakers?

I did a price comparison of all competitors. Even without the price increase, Huel is already one of the most expensive complete foods :confounded:

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Does this take into account discounts for subscribers and bulk orders?

this. Jimmy Joy is 1.19 EUR for a 400kcal portion with the minimum subscription order qty, but Huel is also 1.82, not 2+.

I don’t understand the hate shown towards companies making a profit. That’s literally the point of any commercially trading organisation. lol

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No, I dont order subscriptions or bulk, so I didn’t calculate those. This is a single purchase, minimum order quantity. I will calculate those later today

Saffaboy - not disagreeing with this in principle at all. But disagreeing with the released statement trying to pin the price rise blame on rising costs to avoid having to confront fact it’s contradictory to original mission statement.

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Also, for those that can customers that can swallow the price rise, fine. There are those that can’t and they are well within their rights to highlight their disappointment in the comments section here.

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I’ll get one last order in before the price increase and then after that, i’m done.

After the price increase Huel becomes significantly more expensive than both meal prep, and their direct competitors.

Considering I work from home permanently now anyway I was reconsidering my need for Huel anyway but could justify at the prior price. It just becomes a bit ridiculous now so unfortunately i’m out.

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Huel has to be profitable why else would Julian be in the game. Its good if a business is profitable as usually some of the profits are used to develop new products etc. If business gets profits its taxed thus taxes used to go towards stuff like the nhs but only if they dont use tax avoidance schemes :grinning:

you posted a statement of accounts that covers the fiscal year 2019-2020 prior to the spike in global prices and shows an overall comprehensive loss of 4.3m for the period - is that the truth you mean?

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why are you assigning corporate attributes to a one person? value of the company stock and cash reserves are noting to do with operating profit. as you will see from the rest of the accounts and expenditures - a cash reserve of that amount is not exactly a rock solid secure position.

If they had no operating capital available - how do you suppose their day to day business would be able to continue? buy goods from and pay vendors on good faith alone?

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I think Julian actually said they aren’t ‘highly-profitable’…not…‘aren’t profit making’…I’m no business man and can’t make head nor tails of the figures being shown but I’m pretty sure there’s a difference between the two

looking over your posts you seem to know quite a bit about business and profits and how it all works (including Huel takes £15 to make) I’m surprised you havent set up a rival business!

I see nothing here as false…fact is the cost of EVERYTHING has gone up

Considering a month ago many of us lost £20 a week (£1,040 a year) in our benefits, it’s not the ideal time for a price increase. Universal Credit isn’t just paid to the unemployed, it’s paid to people in employment too, all of whom have just lost over a grand a year and are having to make huge adjustments as it is.

Personally, I cannot afford to buy Huel anymore. My salary has been frozen for the past three years, the meagre social security benefits I get on top are going down, and my tax bill is increasing. Rent, energy, communication services and transport are all going up too.

I’m going to make a bigger effort with my garden produce next year and I’d encourage everyone who is able to to do the same. It might not be convenient and I know not everyone has a garden, but it’s certainly significantly cheaper and far more sustainable than buying the same food.

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You are implying that is a net profit figure, and casually omitting all of the other costs associated with operating a business. Buying / renting premises, operating costs like insurance and energy for said premises, furniture, IT equipment, product research and development, product testing including the blood test trials which you can read the reports of, packaging development, branding, marketing, wages, pensions, national insurance, distribution costs to the warehouse, then again to pick, pack and deliver for free to our door. Legal compliance with things like labelling, travel costs when visiting a supplier, and I bet I’ve missed quite a lot off. All of that comes out of your “profit”.

It’s also more than “pop in a multivitamin”. The vitamin and mineral blend isn’t just bought off the shelf off Amazon, it’s bespoke, based on enormous amounts of research funded by Huel into the best products to put into the blend, and how much, based on what’s needed, and how they interact with other ingredients. There are loads of threads on the forum where a user questions a particular vitamin or mineral and Huel respond exactly why it’s used, in the quantity it’s used.

On top of the support on the forum there is a treasure trove of articles on the main site, again all funded by Huel, about nutrition in general, and specifically about what’s in Huel and why it’s in there, as well as nutrition support videos on YouTube. No other competitor brand I know off offers all that information, support and engagement with customers on the website, social media or forum. The fact you’re even able to debate with the founder over how much he is paid on here shows you the difference between Huel and the other companies they get compared to.

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That’s what I wanted to say, but couldn’t be bothered as they wouldn’t probably understand. Well said. :clap:

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