Personally, I’m happy with the current system. I order 16 bags at a time, as I want to maximise the discount I receive, and minimise P&P costs. There’s obviously no such thing as ‘free P&P’, rather the cost is subsumed into selling, general and administrative expenses. If people were able to order a single bag then (a) Huel would make less money on those sales; and (b) the rest of us would pay more. I want to Huel to succeed, so I’m comfortable with Tim’s logic.
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