New Black C+C formula is truly awful

I’ve been eating Huel Black as my primary food for more than a year, and I just got some of this “new formula” Huel Black Cookies and Cream (my go-to flavor), and HOLY HELL. Did people at the company genuinely test this for any length of time?

It tastes strongly of those super cheap flavor extract liquids you can buy. The flavor is like that of the absolute cheapest protein powder on the market, not to mention being overly sweet.

If I had to guess, this new flavor has two main changes: removal of almost all of the cocoa, and the flavoring is now done purely by mixing unflavored Huel base with some flavor extracts.

This honestly wrecks my diet, as I absolutely loved the Cookies and Cream flavor before this. I could eat it every day for every meal, and still be hungry for it. (I mix it with milk.)

This new product has practically nothing in common with the previous product, and it needs to be replaced ASAP, because this is just… horrible.

And now I have five bags of this cursed powder!! Wtf!!!? Please tell me there was an error in mixing this batch?!?!?!?

So we updated our Black Edition Powder a while agi to improve taste and texture. The newer formula features a different cocoa and flavouring blend which was included to add a richer flavour, and enhance creaminess and sweetness, which might be causing the differences you’re noticing. Additionally, the newer version is darker in colour compared to the previous one.

Understand you’ve got quite a bit left, so lets see if we can help with this. Can you please drop us an email to team@huel.com and we’ll have a look into this for you.