New Flavour Incoming 🍪

Huel updates
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We’re thrilled to introduce to you our new Cookies & Cream Black Edition Ready-to-Drink flavour.

Smooth, creamy vanilla with a hint of chocolate cookie - just like dunking cookies in milk.

It is packed with 35g of plant-based protein, zero artificial sweeteners, and all the essentials you get with our Black Edition RTD range.

This one is for the UK right now but US Hueligans, we’ll see this make its way across the pond around early June this year. Excitingly, UK Hueligans will be able to find all 5 flavours of Black Edition RTD in Tesco Superstores too.

You can catch yours here - Black Edition Ready-to-drink | Huel

We’re excited about this and what is to come in this range so keep your eyes peeled :peanuts:

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It’s not actually new though, is it? I bought it from Tesco ages ago.

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They only just told Mark about it.

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Ah, but why waste a perfectly good opportunity to misappropriate someone else’s IP to promote it on social media?

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I mean you say ages ago…you mean like last week.

That’s me saying I’ve not had a coffee in ages…I’ve just finished my third :sweat_smile:

Consider this your official launch :blush:

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Peanut?! :partying_face: oh boy.
If so… plz plz plz can we have it in powder too? :folded_hands:

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Hoping to see any new flavour in Germany soon. Vanilla and chocolate can get boring after some time…

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What’s it like?

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We hear you!

Watch this space :heart:

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OK so I tried one of these (also from Tesco) - it’s not unpleasant but I didn’t get cookies and cream from it either. TBH I couldn’t even say for sure what the flavour reminded me of. It did have that same mildly synthetic aftertaste to it that the other Black RTD’s have. Really, not bad, but I prefer the v2 bottled drinks more.

The lower salt, sugars and fats in the v2 suits me more too.

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Drank a couple of these over the weekend and really enjoyed them. I had the Cookies & Cream BE powder a few times before, finding it quite bitty and a little sickly for me, but the RTD is a good balance. I perhaps would’ve liked a slight increase in the cookie flavour, but not sure if that would then end up with the same sickly-taste.

I think the BE RTDs overall have a slightly muted flavour across Cookies & Cream, Choc and Vanilla compared to the standard RTDs/Powder, though this is understandable given the higher level of protein crammed in which affects flavour intensity. Not necessarily a negative either as some prefer that, and the subtleties and aftertaste particularly in the C&C BE RTD are really nice rather than overpowering like the powder IMO.

I love all the v1 RTD flavours, cannot stand any of the v2 flavours at all :grimacing:, and love the first 2 unique BE flavours so far :laughing: Going forward, I’m regularly ordering:

  • RTD Vanilla
  • RTD Banana
  • BE RTD Strawberry Banana
  • BE RTD Cookies & Cream (replacing my regular RTD Berry)

The Strawberry Banana BE RTD especially is so damn tasty. Keep up the great launches!

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The product development team have been working so hard on our new launches, so your positive feedback really is great to hear :flexed_biceps:

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