Alright, the keen eyed amongst you might have seen a little teaser in an email last week (or just seen it shared on reddit!).
For the detectives amongst you, yes of course we were teasing our launch of a Cookies & Cream flavour - but in which variety? V3.0? RTD? Bars?
Well, our Cookies & Cream will sit with our Black Edition range and be available globally!
(n.b. we are rolling this out across all our stores, so if you canāt see it yet donāt worry, you will be able to order it by the end of the day!)
I canāt wait to hear what you think of this one. The flavour is a decadent cookies & cream flavour thatās rich, chocolatey and indulgent It will fall in line with the cost of Cinnamon Swirl Black Edition.
Hereās a recap on what our Black Edition is all about
All 26 essential vitamins & minerals 40g protein Low sugar Zero artificial flavours or sweeteners Gluten-free Addition of green tea
As someone who only uses v3.0, you have introduced the new cinnamon swirl flavour, which is amazing- any prospect of introducing cookies and cream to v3.0? Black edition has a much better variety of flavours but I donāt really want to use that (dont need the extra protein).
Ok, since youāre inviting comments good and bad, I can be a buzzkill by asking about the price.
There was discussion about Cinnamon Swirl perhaps having to cost extra because of extra-expensive ingredients. If thatās so, is the same true for Cookies & Cream?
Or are all new flavours going to be more expensive? If so can you confirm that you wonāt start deleting the older more affordable flavours? Thanks.
I will talk to the right people and get you a good answer to this @epicure.
I think with Cinnamon Swirl the conversation became very focussed around āwhich type of cinnamon is usedā, which wasnāt that helpful (although we shared it with you). We werenāt saying Cinnamon was more expensive because it uses cassia or ceylon or whichever, we were saying it was a more expensive flavour to produce.
But I will let you know everything I can about future plans on flavours.
Tried Cookies & Cream for lunch today. Shipping was super fast FYI!
First off I was disappointed off the bat as I usually only use Whiteā¦have hated all the Black flavours in the past because of the horrible bitter stevia aftertaste. However I understand the oats supposedly masked the taste so it wasnt possible to make in White version.
Anyway. Made my shake up with some ice and left in the fridge for an hour. Upon first tasteā¦straight away that horrible stevia hit me. The cookies and cream flavouring itself it pleasant - not overly sweet or sickly, nice and subtle. Job well done on that. Unfortunately, simply because I dont get on with the Black generally, it wasnāt the best for me. But if you are someone who usually uses and likes Black then I am sure you will be pretty happy with Cookies and Cream! I will use up the bag but definately wont be repurchasing Black ever again. Such a shame this flavour couldnt be replicated in White.
According to my shipping notification from DPD, mine will be arriving tomorrowā¦so Iāll try it on Friday as I like to give it a night in the fridge to mellow out. Iām not the greatest fan of stevia in some things due to the bitter aftertaste but itās never been a problem for me in Huel black.
Im going to have to stick to the regular Ā£57 flavours for BE, already a major price increase, i knew this would happen with the next flavour and it has
Its clearly going to be a regular thing and I think you guys may aswell have just said the new price for 2 bags would be Ā£61 which is an Ā£11 increase. Not sure how much longer my bank balance can hold of this is the norm
I hope thatās not the case because while I can appreciate some cost more and it could coincidentally be that two in a row did, Iād hope that Huel doesnāt start pricing people out of the market.
I personally thought Cinnamon Swirl was worth it because it is now my favourite flavour; I donāt expect this one to be as good, and if it isnāt, I probably wonāt buy it a second time. If it isā¦well Iām snared in.
Just a thought to put out there, what about a sort of āoatmeal cookieā flavour for V.3? Then youāll have a cookie flavour that works with the oatsšŖ
My bags arrived today. First impressions - itās excellent! To me it leans more to the chocolate side of cookies & cream but I really enjoyed it! Have one ready in the fridge for the morning, canāt wait for breakfast! Good job team!
Itās good news. In short no not every flavour we launch will at the Ā£2 more. Each product is all priced based on the raw material costs. Where we can pricing will be aligned across categories. It was just the costs to produce these two flavours was higher, because they cost more to make. We arenāt planning to just keep rolling out Ā£2 more expensive flavours.
That should answer your concerns too, @IainCraig. It isnāt going to be a regular thing.
Ok ok now we talkin. Iām interested. Oat and Raisin cookies are up there for me with their double chocolate counterparts! The thing is, like, what is the flavour? Raisins provide texture and sweetness, but itās more about the spices right (and oats)? So it could be pretty indistinguishable from cinnamon swirl. Who knows though! The NPD team are wizards (and witches? nice witches though).
yaaaaaaay! This is great news. Thanks for sharing!! Keep it coming!
It will fall in line with the cost of Cinnamon Swirl Black Edition.
All 26 essential vitamins & minerals
40g protein
Low sugar
Zero artificial flavours or sweeteners
Gluten-free
Addition of green tea
ā¦