Alright, the keen eyed amongst you might have seen a little teaser in an email last week (or just seen it shared on reddit!).
For the detectives amongst you, yes of course we were teasing our launch of a Cookies & Cream flavour - but in which variety? V3.0? RTD? Bars?
Well, our Cookies & Cream will sit with our Black Edition range and be available globally!
(n.b. we are rolling this out across all our stores, so if you can’t see it yet don’t worry, you will be able to order it by the end of the day!)
I can’t wait to hear what you think of this one. The flavour is a decadent cookies & cream flavour that’s rich, chocolatey and indulgent It will fall in line with the cost of Cinnamon Swirl Black Edition.
Here’s a recap on what our Black Edition is all about
All 26 essential vitamins & minerals
Zero artificial flavours or sweeteners
Addition of green tea
As someone who only uses v3.0, you have introduced the new cinnamon swirl flavour, which is amazing- any prospect of introducing cookies and cream to v3.0? Black edition has a much better variety of flavours but I don’t really want to use that (dont need the extra protein).
I will talk to the right people and get you a good answer to this @epicure.
I think with Cinnamon Swirl the conversation became very focussed around “which type of cinnamon is used”, which wasn’t that helpful (although we shared it with you). We weren’t saying Cinnamon was more expensive because it uses cassia or ceylon or whichever, we were saying it was a more expensive flavour to produce.
But I will let you know everything I can about future plans on flavours.
Tried Cookies & Cream for lunch today. Shipping was super fast FYI!
First off I was disappointed off the bat as I usually only use White…have hated all the Black flavours in the past because of the horrible bitter stevia aftertaste. However I understand the oats supposedly masked the taste so it wasnt possible to make in White version.
Anyway. Made my shake up with some ice and left in the fridge for an hour. Upon first taste…straight away that horrible stevia hit me. The cookies and cream flavouring itself it pleasant - not overly sweet or sickly, nice and subtle. Job well done on that. Unfortunately, simply because I dont get on with the Black generally, it wasn’t the best for me. But if you are someone who usually uses and likes Black then I am sure you will be pretty happy with Cookies and Cream! I will use up the bag but definately wont be repurchasing Black ever again. Such a shame this flavour couldnt be replicated in White.
According to my shipping notification from DPD, mine will be arriving tomorrow…so I’ll try it on Friday as I like to give it a night in the fridge to mellow out. I’m not the greatest fan of stevia in some things due to the bitter aftertaste but it’s never been a problem for me in Huel black.
Im going to have to stick to the regular £57 flavours for BE, already a major price increase, i knew this would happen with the next flavour and it has
Its clearly going to be a regular thing and I think you guys may aswell have just said the new price for 2 bags would be £61 which is an £11 increase. Not sure how much longer my bank balance can hold of this is the norm
I hope that’s not the case because while I can appreciate some cost more and it could coincidentally be that two in a row did, I’d hope that Huel doesn’t start pricing people out of the market.
I personally thought Cinnamon Swirl was worth it because it is now my favourite flavour; I don’t expect this one to be as good, and if it isn’t, I probably won’t buy it a second time. If it is…well I’m snared in.
My bags arrived today. First impressions - it’s excellent! To me it leans more to the chocolate side of cookies & cream but I really enjoyed it! Have one ready in the fridge for the morning, can’t wait for breakfast! Good job team!
It’s good news. In short no not every flavour we launch will at the £2 more. Each product is all priced based on the raw material costs. Where we can pricing will be aligned across categories. It was just the costs to produce these two flavours was higher, because they cost more to make. We aren’t planning to just keep rolling out £2 more expensive flavours.
That should answer your concerns too, @IainCraig. It isn’t going to be a regular thing.
Ok ok now we talkin. I’m interested. Oat and Raisin cookies are up there for me with their double chocolate counterparts! The thing is, like, what is the flavour? Raisins provide texture and sweetness, but it’s more about the spices right (and oats)? So it could be pretty indistinguishable from cinnamon swirl. Who knows though! The NPD team are wizards (and witches? nice witches though).
yaaaaaaay! This is great news. Thanks for sharing!! Keep it coming!