Poor EU pricing now made mandatory?

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This is from an Irish Revenue spokesman

Ray Ryan from Revenue’s Customs Division said there are three charging scenarios that online shoppers should consider when buying from a UK website from January 1.

“Firstly, online shoppers won’t face additional import charges when buying something for €22 including shipping, delivery, insurance and handling charges or less,” he said.

“Secondly however, if the value of the goods (including shipping, delivery, insurance and handling charges) is more than €22, VAT is payable.

“Thirdly consumers will have to pay Customs Duty and VAT if the value of the goods is more than €150 excluding shipping, delivery, insurance and handling charges.”

Mr Ryan also explained that there are two models in place that cover payment of customs duty and VAT.

“If the total price paid for the good or goods at time of purchase includes any Customs Duty and VAT due, no further import charges will arise on delivery,” he said.

“If this is not the case however, the carrier or postal service delivering goods bought online from outside the EU will complete the relevant custom formalities and the amount of VAT and duties will be calculated by Customs based on the information provided.

“The purchaser must pay these charges to the carrier or postal service before the goods are delivered.”

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As I understand, now it’s similar to buying from US - I have to add VAT to every item bought from there.
This should be the same when buying from UK? So +20% on top of every price?

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Maybe it plays a role that Huel produces some of its goods in the EU.

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Thanks for the info. For me, living outside UK, in southern Europe, would like for sure to know, before my next order, If I will pay the EU Huel site final value or will have to pay also my country VAT on arrival, or other taxes.
Can @Tim_Huel or @Dan_Huel or anyone clarify this?
My shipments were sent from Germany. And from now on?

Thanks in advance.

A better 2021 for all Hueligans.

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If you are ordering from the EU site and live in Southern Europe then you wouldn’t have to pay VAT because it’s EU to EU :slight_smile:

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There won’t be any changes in charges. Orders are still sent from Luxembourg or Poland, there’s no change in taxes as it is EU to EU. One exception is Switzerland which is shipped from the UK and they have to pay customs charges.

So you should not have to pay any additional fees other than what you are charged at checkout by Huel.

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When will it be possible again to order from the UK store for EU customers?