I hear you. Maybe you should do a video making something utterly ridiculous like was discussed over in Freakshake Huel?. Purely as parody of course, a “what not to do with Huel” kind of thing.
It would definitely have been nice to have a pinned announcement post published at the same time as the SOHO event with info on how to get early access but that’s not really bothered me all that much. When you talk about your most engaged/loyal customers though… you must know that’s us here on the forum not all the rando’s on Facebook?
I totally get it though. The marketing potential of doing a competition on Facebook far eclipses anything you could do on here, but all the same it would be nice if on the day of the VIP event someone like @ChristinaT or @hunzas had posted on here saying “holy cow, just got this in the mail”. But I also know that kind of activity doesn’t really lead to much ROI beyond making regular customers feel special.