I am currently conducting a student project on the expansion of European startups into the US. Therefore I have picked the meal replacement industry and my research has led me to this forum!
I have defined Huel’s market entry to the US as a best practice for my project as they become enormously successful within just a short time span in this market! However, it would be great to get some opinions and insight on what the factors were that allowed them to become that successful in the new market!
Every information is highly welcome
Thanks in advance and looking forward to hearing from all of you