Honestly, I would say move on:
- The development costs of a new product are very high. High enough to be a strong deterrant.
- The market might or might not be there.
- If Huel were to launch another powder product, they would have to really believe on the product itself and the potential. I think another profile (rather than keto) might be easier to sell.
- As far as we know, they have not start with the development, and it’s not in the future plans. You might as well say that is at least one year of wait (being ULTRA positive).
- Huel just launched RTD, no rush on launching a new product.
- Furthermore, they have a “full-roster” currently and I think the efforts (and the money) will go into consolidation (both product-wise and as a company).
- Neither of the founders seem to be particularly into keto.
- Spreading too thin is not good for business.
To sum all up, Huel have their hands full and going for a keto products most likely is just not worth. So yeah, I would move on.
I don’t think so either. Huel does not need to do everything. No matter how amazing the company is, it doesn’t mean they would be the best for everything. E.g. A pub can be notorious for their roast dinner, but their fish and chips are not as good. On the other side of the road, you have a shop that is specialised in fish and chips (obv has better product).