I thought about writing this for quite some time… Now, as my sixpack of v3’s is ending (vanilla + u/u even split), I finally pulled myself together to create this account and voice my thoughts, which is a rather unusual thing for me to do. So what drove me to it?
I’ve been a hueler for over a year. It’s something I’m constantly drinking and sincerely explaining to people. If Huel was a pyramid scheme, I’d be driving a Ferrari.
I had found a perfect formula. Vanilla v2.3 (2/3) + Unsweetened v2.3 (1/3) + Matcha flavor. Well, obviously everyone has their own special formula, but that’s mine.
I’m not kidding, I was truly looking forward to every morning to drink that. It was a lovely routine to open the package, smell the Huel and then create it.
Tbh, I was excited for the v3. I always like when things are being improved and so on. So I ordered a sixpack in the beginning of quarantine and it has lasted up to the point of writing this. Here are the key points:
A piece of me died when I didn’t find a way to order matcha flavor pack. Vanished. Why?
Every time I open the pack of Huel, a weird “sour” smell appears. Really, I try not to inhale anymore.
Obviously the taste is not the same anymore. If I had to describe it, I’d say: “brings no emotions”.
So a bunch of first world problems.
My point of the story is this. I want the gods of Huel to understand that making drastic changes like this result in drastic results. Like I said, everyone have their own favorites formulas for drinking. So if you change your product completely, how can you be sure it fits for all of your pre-existing customers? It’s not like creating a new model of iPhone. It’s something people eat/drink and develop a taste for. I understand the 51% nutrition and 49% taste part, but… was the previous version nutritionally so much worse it had to be changed?
To be honest, I’m not sure what to do now when my sixpack ends. There’s no matcha flavor anymore. Nor do I think I will be ever able to achieve the same perfect taste and experience as before.
I tried using real matcha. It’s not the same. Flavor packs have something extra to fit well with huel. I tried substituting it with the peanutbutter flavor, but it’s simply… caramel. Which is something I would never order.
I’m curious what other people think. Have you found yourselves in the same position? What did you do?