Easy @Squizzle give me a moment, I don’t know all the answer straight off!
You are correct, the SE price is higher than the UK price. This is due to the fact that in Sweden we are paying 12% VAT (instead of 0% in the UK). We only recently reached the VAT-limit for sales in Sweden, and it has nothing to do with the Sweden shop launch - we would have had to start adding VAT for sales from the UK to Sweden in any case. There is unfortunately nothing we can do about that.
Also, in these volatile times, we had to build in a conversion rate buffer, as our selling prices are in EUR whereas most of our expenses are still in GBP.
Converted the UK price is around 525 SEK today, where as the price on line is 630 SEK.