Indeed.
I believe the easiest solution to this is simply integrating Swedish customers into eu.huel.com instead- charging us in euros as the competitors do, that way the prices would be identical to those of other europeans now. Sure, there is a convertion fee from our banks putting 1-2% onto the customers (us), however with euro being fairly stable as a currency, while SEK is dropping by the day since I don’t even know how many years (and predicted to continue next year) the most logical thing to do here is switch us over.
Frankly, I don’t understand the reason for having various sites and currencies like Huel has now. They should have one site and one currency, every other competitor does that, meaning it’s the same for everyone.