Discount structure was off topic to BCorp. The 12 posts were split to a new topic: Discount structure
I do like this, it’s great news but I wonder…
Do these aspirations align well with your use of container shipping? (Or possibly affect it in the future)
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Ugh, it sounded good until I read Ben & Jerry’s. Look, I love their ice cream. But their involvement in politics is disgusting. Individuals can hold any beliefs politically. Companies are a huge number of people each individual and unique. There is no way B&J is 100% people or one side and intensity of belief unless they have some very unethical hiring practices. My point being that they inevitably ram a political message down people’s throats … is that ‘doing good’? Hardly.
And again, not to be one of these people but… ice cream and obesity. Hardly making any of our lives as individuals or societies any better in social… health… philanthropic ways?
What exactly does it do that’s good?
Such an association with companies like that I fear could give Huel a bad name. And before anybody gets ratty, the same principle applies to other organisations that are on the other side of any given political view / side.
Huel seems to be great for health. Lifestyle. Maybe someday provided to parts of the world without our low cost, global choice supermarket food availability and reach. They’re concerned with the environment too which is all good. I can see how it’s a company that does good! As evidenced by the fact so many of us love it and use it and swear by it.
But realistically all companies are good. They have a purpose. As soon as they don’t, they don’t survive. All companies are doing something good by existing. All our big research and innovative products come from companies. Things like our NHS are exclusively paid for by the taxes of mega corporations (well, some… but I also don’t pay more taxes than I have to). So I mean, what difference does being a ‘B corp’ mean?
Tl;dr - please Huel, don’t get too caught up in this. You’re a great company without self gratifying certifications like these. Especially when you look at the sick companies that toot their own horn without doing a fraction of the good you do 
I’m not sure why you think it is disgusting for a brand or company to express opinions on a subject any more than if an individual does. The majority of brands do. If B&J want to come out and support things like indigenous peoples rights as something that their brand stands for, then that’s up to them.
They are not ramming it down people’s throats and it doesn’t represent the feeling of all of its staff nor is it presented as such – it’s just something they (allegedly) believe in as part of their brand values. They chose to do so at the risk that it may alienate some of its existing customers or dissuade potential ones.
It’s certainly no more disgusting than people then calling for boycotts of a brand because the expressed views don’t balance with their own – such as the disgraceful hate campaign directed against Anheuser Busch recently.
Huel also publicly express various beliefs as part of their brand values such as their opposition to animal cruelty and environmental concerns. It doesn’t mean everyone working for them agrees with them in whole or part but that’s their choice to work for them.
I would have thought people would have more concerns about B&J because of them being identified as continuing to profit from forced/child labour in their supplier chain rather than supporting the rights of marginalised people to self-determination. I guess not though, as that bombshell caused less than a percentage point blip in their share price compared to the 20% drop Anheuser had for having the audacity to send some personalized memorabilia to a transgender social media influencer.
People have some very screwy moral compasses it seems.
not even close
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Any ‘good’ they do (for their shareholders at the expense of the public perhaps?) plenty times being outweighed by the evil: corruption, fraud, exploitation, environmental damage and human suffering.
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Exactly that. Can’t see much positive from cigarette companies, McDonald’s, arms manufacturers.
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Phil, I clicked like so hard I need a new laptop. Great post.
Somebody’s never had a lovely cigar and a burger while napalming a village. Live a little, buddy.
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Now you mentioned it…I see I’ve been missing out. I just stamped on a few kittens in appreciation of this post
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