Every time I see that I just wonder why they need to be reminded using such huge letters.
Like, was one ex employee such a massive dick that everyone now needs to be told not to be?
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Why assume itās an ex employee? We all know who it is.
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Iāve just read the bit under Huel DNA ā Brand is fucking important ā they must do a lot of swearing in that place maybe they will put that on the Huel pouches next.
Huel is not wank itās a fucking important Brand so donāt be a Dick!
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I donāt particularly care about swearing either way but a lot of it is very oh look at us weāre so edgy when it comes to companies and itās just the psychology around it that bothers me. āDonāt be a dickā is a diktat telling all that see it to stop or avoid a negative behavioural trait. If i saw that at work Iād continually think ābut Iām not a dickā (opinions may vary) every single time I passed it.
Itās like googleās old ādonāt be evilā mantra and really speaks to the essential sociopathy of big companies, even those with well-intentioned people at the top.
I see stuff like that and just wonder why not set and reinforce a positive message instead? āKeep being awesomeā for example, heck, āKeep being fucking awesomeā if they have to swear, but remind people to continue a positive behavioural trait. Iād see that and think āDamn right Iām awesome, you know Iām going to keep beingā and then go off and do my best work.
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Agree 100%
It would piss me right off for my employer to say that to me. Which is effectively what people are being told continuously, by that being on the wall. Very demotivating. And offensive (not because of the language, but of the implied assumption that Iām a dick and need to be told not to beā¦)
I know thatās not how itās meant. But thatās how it would make me feel personally
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Same. Of course now itās been made public Huel can never ever get rid of that wall because weāll all be like āoh, so theyāre going to be dicks nowā just like when google pretended it was no big thing when they dropped ādonāt be evilā.
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I think they should replace it with Danās new slogan of āItās not wankā 
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Just want to chime in here and point out that no one suggested Huel was wank. The Vegan Council of Whateveritis, and knighthoods, those are a load of wank.
So using āItās Not Wankā as a slogan is just going to put wank in consumersā minds. Considering the appearance and viscosity of the product, I think that would be a mistake.
Stop spoiling our fun @david
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Yeah @david, thanks for bringing things back on topic 
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Donāt be dicks!
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