Zero waste - Returning packaging for reuse

This was a really damning report but sadly indicative of the publics general attitude to plastics and recycling. Consumers tend to hold manufacturers & brands responsible for tackling plastic waste, but don’t seem to see the need to worry about it themselves.

The report found that 48% see manufacturers as being primarily responsible for tackling plastic waste, as opposed to governments (24%), retailers (7%) or themselves (19%). Less than a quarter of the 65,000 people interviewed in 24 countries believe they should be taking any personal responsibility for their plastic waste, while half expect manufacturers to take the lead on tackling the issue.

It also found that nearly half the respondents had little or no interest in environmental challenges and do not choose products because of their sustainability credentials.

https://www.kantarworldpanel.com/global/News/Who-Cares,-Who-Does-Consumer-response-to-plastic-waste

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