It was my answer to the question what I wanted to see regarding products. So many products have been discontinued, so I just worried that it might be the case for other products than bars, too.
Of course market dynamics change, and you must have data scientists who analyse and predict customer behaviour. But my impression is, that the prospect of attracting new customers is a higher priority now than the interests of long term users.
Will the protein bars come back into stock, or does a flavour showing as not currently available mean it is now dead, never to be seen again. Just asking as I want to order some bars, but would prefer the flavours not currently in stock!
Hi @Charlotte_Huel,
The vitamin drink feels gimmicky, frivolous.like an somewhat cynical attempt to get into a lucrative market. It doesn’t feel like a serious attempt at affordable sustainable nutrition for the benefit of people for the future in the way most Huel products have. After all a budget supermarket sells multivitamin tablets at a very low price.
What attracted me to Huel is the idea of good nutritious food for me with which I can trust, is super sharp on allergens and points a direction which could be a future for feeding people well with minimal environmental impact.
I fear there may be a market driven drift away from this.
Claiming “X” health benefits for a vitamin drink feels slightly off-beam and a little disingenuous.
Adding my two cents… I feel the opposite. You could claim every new product from Huel is “gimmicky” to get into a different market: powder, bars, granola, hot meals, protein powder, clothing, etc, or any other company expanding their product repertoire to attract different audiences or cater to different desires.
A comparison between multivitamin tablets seems illogical. This isn’t geared toward people who already have multivitamin tablets, it’s geared toward people who usually reach for a can of Monster, Red Bull, etc, but can now choose essentially a similarly tasting healthier alternative. It can also serve as a bridge to consuming the powder or RTD.
Huel’s aim isn’t to make a collection of products for one type of person, but rather a variety of products to make sustainable, affordable, ethical, complete food available to as many people as possible. If these cans aren’t for you, cool, stick with the powder, H&S, etc. Every product is supposed to have different qualities that attract different people/conveniences. If anything, I think this is huge for Huel and an excellent move into a new space. Easily my favourite new product from them in a long time (until they release Huel Condiments ).
Bit traumatised about the bars being discontinued tbh
i never came to terms with the protein bars but i think the latest incarnation of the Complete Nutrition bar is delicious. The chocolate / chocolate & orange especially.
Hope whatever replaces them will be more like those and less like the protein bars.