Not really IMO.
- Default option selected is subscription – the primary option they promote.
- It’s the same for other Huel products you click on, e.g. Daily Greens.
- Do most people really buy Huel as one-offs? Makes zero sense for someone who buys any Huel products more than once to not use a subscription and save money, even if they only buy occasionally. I suspect most are subs.
- If they included the £85+ 10% discount, then that would have been sneaky, but they didn’t.
- Nothing “absolutely wild” about £4.50 being extra. It’s a 10% discount. Can’t see what’s wild about it.