I joined the Huel food innovation about two months ago. It has been exciting . I bought all the related products, sweatshirt with hood, extra bottles. I have bought both the unsweetened and the Vanilla.
The unsweetened is not quite right for me, but Vanilla is too sweet for me.( I mean the reduced sweetness Vanilla Version)
So what do I do. I mix a scoop of unsweetened with a scoop of “reduced sweetness” vanilla version to get a balance taste. I then proceed to neutralise the sweetness further with some capsule of Aloe Vera to create a slight bitterness. That it is the my daily ordeal to deal with the sweet.
Frankly, we are not helping ourselves with all these sweetness which does nothing helpful to our body, in my own opinion. I voted for Huel for its nutrients and not the taste. My body need nutrients not the sweet taste which I can get from many sources.
Which markets is Huel serving? Young, mobile and sugar-loving segments of the working populace? Or all the markets. ?
The business may be loosing out on a big market segment out there, who want things less sweet. Again, as I said before, I joined Huel not for the taste but for the nutrients. Not giving people enough options may be killing the less-sweet-loving “middle” market. I can guarantee that after a while many taking Vanilla would like to switch because of too much sweetness. In my opinion, the best taste in the world is the taste of ground flaxseed without any sweetener. Do we really need all these sweetness?
Extra flavours and sweeteners could be given to people, free, in small sachets as part of the purchase, like in hotel when you want tea or coffee you have sachets of sugar. Similarly in restaurants, you have sachets of pepper and salt. Why? They provide consumers/customers with options for health and taste. In this century food producer should be weary of second guessing how much sweetness we need to in our food.
For Huel, the solution is easy. The consumer does the final stage of the food processing before consumption. Those who are very young and want things sweet and tasty, given them their little sachets at the point purchase. Those who are conservative about sweetness and want none of those, they can put aside the sachets.
I just cannot introduce Huel to family of five grown-ups because, in my opinion, the Vanilla with the better composition is just too sweet for many of the health-conscious 21-century consumers. ( I mean the reduced sweetness version)
I am afraid if there is no middle option for Huel, soon, I may well be saying bye to Huel and back to my ground organic flaxseed. Too much sweetness is not good for consumer or the business. Let consumers decide the taste. You can do it, Huel! See my suggestion above.