Dismissive communications towards customers by Huel

[CuriousEater]

@amie_huel

I would be interested to know more specifically where you have seen or felt any communication has been belittling or dismissive.

Trying to make the restructuring of the discount system, and the price increase that it caused for some seem like a minor problem, if really a problem at all when you look at the big picture, seems like a good example:

Discount structure – topic

@Charlotte_Huel

But, the key takeaway’s are (using Black Edition for example) buying 3 bags in the new system is cheaper than it was before, which will actually benefit a large majority of our customers.

Buying medium volumes of multiple products will now result in a bigger discount than it would have done before, so our customers can still benefit from ordering high volumes, but across our product range, which we believe more and more of our users are doing.

There are similar things happening to a more nuanced degree in other topics concerning the things I outlined originally.

Some people misunderstood what I meant originally, by this:

@CuriousEater

I’d call the Huel way of going and communicating about the discontinuing of Huel bars quite dismissive to customer concerns, at some points even belittling.

I meant that Huel has successfully communicated in such a manner that it dismissed valid customer concerns and questions, and at points completely tried to minimize their validity based on disingenuous logic.

Let me also save some time from those who have a tendency to have knee-jerk reactions to everything they don’t agree with. Huel is a private company, they can do whatever their stockholders wish. Everything is a competitor to everything, so nothing matters. The way Huel chooses to conduct itself is insignificant in the grand scheme of things. Huel has a right to keep their IP secret. No need to conform to every customer request.

But, it takes some trying to communicate in such a manner and still find the willingness to say in-between the lines that we’re great because we’ve always been great, and can do no wrong because we’re great. Does anti-consumer behavior become a dream come true to some when it comes from Huel, and one worth defending? But I digress. Yeah I’ll still use Huel products because some of them are really the best on the market. I just won’t view the company behind them as pro-consumer when it comes to communicating with its customers, nor Huel valuing long-time customers enough to care to do a product launch in such a manner that customers can do informed decisions on their future purchases in advance.