I don’t know if anyone else here likes Dave Gorman, but personally I am a huge fan.
Here is an excellent episode of his show Modern Life is Goodish in which he examines the world of market research:
In it, he takes a look at a market research site called You Gov, which is able to show the stats about various groups of people, for example what political persuasion fans of a particular celebrity are, what their favourite food is, etc.
It reminded me of a brief survey I did for Huel a short while ago. It would be interesting if we all did a much more in-depth survey. Wouldn’t it be funny to find out that the average Huel customer was extremely right-wing or that their favourite (non-Huel) food is “bitter melon soup”.