If you click “Buy” on the Huel website, you get taken to a page where the only product to buy is Huel itself. To buy any of the other products (flavour packs, shakers, T-shirt…), you have to click the basket icon, be told that there is currently nothing in your basket, then click the “Continue Shopping” link which takes you to http://huel.com/collections/all.
This is a rather clumsy website navigation. Someone new to the site would not know that the other products are available. I think it would be much better to have a “Shop” link which goes directly to http://huel.com/collections/all. But if you do that, make sure you put the main product (Huel) at the top, rather than down the bottom.
I do understand your issue. Alternatively you can go to home, scrolled to the bottom and see all the products.
98%+ of customers buy Huel so we send them to the Huel page, I don’t want them to have to click to see all product then click again. I would like to add an extra link the head, “Other products” but there is currently no room.
I noticed this the other day too; I was specifically looking to buy all four flavour pouches and it took me a while to scroll down to find the text mentioning that they were available so I could click the link, and then once I’d selected one it took me to my basket so to select the next flavour I had to repeat the entire process each time.