Thanks again, @JamesCollier for at least listening to the feedback. Much appreciated.
You guys are experts in your products, no doubt about that. But, as a marketeer, I wanted to create a table for a potential reshuffle in Huel’s line of products for Huel Powder, in the hope that it can be simplified.
| Premium (Black) ÂŁ2.49 per meal |
Standard (The Original) ÂŁ1.99 per meal |
Essential ÂŁ0.99 per meal |
|
|---|---|---|---|
| Protein Options | High in Protein Balanced |
Balanced | Low in Protein |
| Carb Options | Low Carb Balanced |
Balanced | High in Carbs |
| Gluten Options | Gluten-free Contains Gluten |
Contains Gluten | Contains Gluten |
| Essentials | 26 vitamins and minerals | 26 vitamins and minerals | 26 vitamins and minerals |
| Prebiotics | YES | YES | NO |
| Probiotics | YES | NO | NO |
| Antioxidants | YES | NO | NO |
| Artificial Sweeteners | NO | YES | YES |
| Batch tested by Informed-Sport | YES | NO | NO |
| CO2 Offset Add-on | Included | Optional | Optional |
In the table above, Protein, Carb and Gluten are given as an option for the customer to select.
Also, a new option named “CO2 Offset” is added to the Standard and Essential products, in which the customer can choose to contribute offsetting the product’s carbon footprint. I am assuming this would be just a few pence per order ( but don’t quote me on that 
)
The Premium Line should ensure that the ingredients are the best the money can buy. It’s not for everyone, it’s not a mass market product. It’s the Apple Studio Display of Huel Powder. It’s the Mac Pro of Huel Powder.
Just my two cents.