Hi all
Since we announced the new v3.1 Powder, some of you raised concerns over the changes we’ve made to the formula. I’d like to clarify our reasoning.
The key focus for the version change was to improve the taste and texture of Huel Powder, following your feedback and our data.
In line with our sustainable nutrition mission, we have also been able to improve Huel Powder’s sustainability, most notably the product’s carbon emissions.
However, some of you have taken issue with the changes relating to the removal of some ingredients. This was not helped by mistakes we made in our initial communications around the removal of prebiotics (impossible, as they are naturally present), and Calcium-L-Methylfolate (which is still present in v3.1). We apologise for the confusion and will improve our processes to ensure crystal clear comms moving forwards.
At Huel, we continually try to innovate, so we may add or remove ingredients from our products. In the case of these changes (removal of acerola, kombucha, probiotics and lycopene), we felt that they weren’t providing significant nutritional benefit. Although these changes are minor, I completely understand why some of you are unhappy: we are, after all, taking stuff away from your Huel.
Some have suggested that cost saving was “the real” motivation behind these changes. You all know too well how the prices of everything are going up. As these ingredients added little, removing them has helped us keep Huel Powder affordable, whilst still providing all the nutritional quality you’d expect. This is in line with our mission of continuing to offer sustainable nutrition in an affordable way.
Huel Powder v3.1, as with all our products, has been developed with nutrition at the forefront and continues to provide excellent nutrition.
Rest assured, we’re listening to all feedback. Thanks.
James