Makes sense. Maybe make a bigger deal of that on the flavour page and why it’s such a good thing. I bought it on a whim knowing I like the matcha tea flavour, but it would have been a much easier buy for me if I’d known it was a proper tea extract (unless I missed it)
What I was trying to ask is whether the process you use to extract the matcha flavour preserves caffeine content? How would Huel made with 2g of matcha flavour system compare to, say, a cup of coffee (where 100mg caffeine is fairly typical)?
I’d be really curious to know, but perhaps not so much that I’d pay to test it. If you were just literally putting matcha in, then I’d be happy with something approximate like “it’s 50% matcha so we’d expect around 50% of the caffeine you’d expect in the same weight of matcha”, but since the ingredients describe it as an “extract” it doesn’t seem as if the answer’s so clear cut.
I guess one sales-y angle on it would be that customers might well be interested in a flavour system that definitely contains caffeine (even if subject to natural variation): an even faster/more-complete start to the day, as it were.
That’s interesting…I would have thought it to be less than that. That is similar to matcha tea itself per gram. I assumed with all the other ingredients it would be far lower. No wonder it is more expensive than your other flavour systems…it is higher in matcha than I expected.