New Black Edition Selection Box!

Can’t decide on just one flavour? We get it, choosing can be tough. But good news: we’ve made it way easier!

Say hello to our Black Edition Selection Box , packed with Vanilla, Chocolate, and Banana in perfectly-sized pouches. No more flavour FOMO, and no risk of overloading your cupboard.

Here’s what you get:

  • 3 pouches
  • 10 meals of each flavour
  • 30 meals total
  • All the nutrition, none of the hassle!

And yep, it’s still the full package when it comes to goodness:

  • 400 calories per meal (just 2 scoops!)
  • 40g protein
  • 26 vitamins and minerals
  • 170 health benefits
  • 100% nutritionally complete

Ready to mix things up? Grab yours here – https://uk.huel.com/products/huel-black-edition

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The smaller, more colourful packs are going to be a move for on-shelf retail for the powder products?

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That’s what I thought too. It’d be a nice option to be able to buy Huel powder in shops, albeit at extra cost, and it’d be a useful option for those who don’t want deliveries, but if it was to replace the subscription/delivery model it’d be very bad. I really hope that’s not the plan. .

I would have thought Huel would produce white options before black if attempting to get them into stores. But what do I know as I’d have assumed they’d do white first for website orders. Perhaps black is a more popular product than I thought.

I’m guessing “high protein” is more-popular with the mainstream health-conscious shopper right now - I have a high-protein plant-based recipe cookbook as my bedtime reading at the moment, and the benefits of protein on satiety and nutrition are commonly-touted in the media I consume :woman_shrugging::upside_down_face:

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yeah every one wants mo’protein right now - whether they need it or not. it seems that just about every food you buy, theres a protein version of it kicking around as well at the moment.

I assumed these were store retail bound due to the back peddling on the packaging sustainability aspect.

All about the protein bro.

Cor blimey, you’re in a cynical mood today! :grimacing:

Not really cynical - but it’s ok - according to all the latest data in the west at least, consumers are caring less and less about sustainability when it comes to the food and drink industry :grinning_face:

So it’s currently in the USA in stores as for the UK that’s not a move we are looking at immediately, but we’ll never shoot it down for the future.