New volume discount plan - 8% price rise

We’re not buying Huel one or two at a time off a supermarket though. We’re buying it in bulk direct from the manufacturer. If I rang a manufacturer and asked for a quote for 1 it would be x + delivery, ask again for a quote for 20 and it would be less per unit + delivery. It’s standard economics, and it’s no different to what the supermarkets will be negotiating with Huel based on their large orders.

2 Likes

I’m not disagreeing.

My reply was to the poster who feels they’re entitled to demand an even-more-complex discount structure which might only suit a small handful of users… :upside_down_face:

Ok grump-a-lump :grimacing:

More complex discount structure - yes please.

That only benefits a small amount of users? No… where did you get that notion from?

Huel isn’t a supermarket. Many retail food suppliers do offer substantial discount directly though. Look at the Lucozade website for example. Buy buy the crate, cheaper than RRP. Considerably cheaper

How about a cheeky little tickle of extra discount for the most committed Hueligans?

It could be based on a combination of (i) an uninterrupted active subscription for a certain amount of time (in years), and (ii) the total number of meals purchased (in thousands).

So a bit like the 1000+ reward scheme but with a % or two off all ongoing future purchases, to reward & encourage loyalty, and to specifically benefit the heavy users who lost out in the recent change.

Just a thought.

2 Likes