We’re not buying Huel one or two at a time off a supermarket though. We’re buying it in bulk direct from the manufacturer. If I rang a manufacturer and asked for a quote for 1 it would be x + delivery, ask again for a quote for 20 and it would be less per unit + delivery. It’s standard economics, and it’s no different to what the supermarkets will be negotiating with Huel based on their large orders.
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I’m not disagreeing.
My reply was to the poster who feels they’re entitled to demand an even-more-complex discount structure which might only suit a small handful of users… 
Ok grump-a-lump 
More complex discount structure - yes please.
That only benefits a small amount of users? No… where did you get that notion from?
Huel isn’t a supermarket. Many retail food suppliers do offer substantial discount directly though. Look at the Lucozade website for example. Buy buy the crate, cheaper than RRP. Considerably cheaper
How about a cheeky little tickle of extra discount for the most committed Hueligans?
It could be based on a combination of (i) an uninterrupted active subscription for a certain amount of time (in years), and (ii) the total number of meals purchased (in thousands).
So a bit like the 1000+ reward scheme but with a % or two off all ongoing future purchases, to reward & encourage loyalty, and to specifically benefit the heavy users who lost out in the recent change.
Just a thought.
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