We’re not buying Huel one or two at a time off a supermarket though. We’re buying it in bulk direct from the manufacturer. If I rang a manufacturer and asked for a quote for 1 it would be x + delivery, ask again for a quote for 20 and it would be less per unit + delivery. It’s standard economics, and it’s no different to what the supermarkets will be negotiating with Huel based on their large orders.
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I’m not disagreeing.
My reply was to the poster who feels they’re entitled to demand an even-more-complex discount structure which might only suit a small handful of users… 
Ok grump-a-lump 
More complex discount structure - yes please.
That only benefits a small amount of users? No… where did you get that notion from?
Huel isn’t a supermarket. Many retail food suppliers do offer substantial discount directly though. Look at the Lucozade website for example. Buy buy the crate, cheaper than RRP. Considerably cheaper
How about a cheeky little tickle of extra discount for the most committed Hueligans?
It could be based on a combination of (i) an uninterrupted active subscription for a certain amount of time (in years), and (ii) the total number of meals purchased (in thousands).
So a bit like the 1000+ reward scheme but with a % or two off all ongoing future purchases, to reward & encourage loyalty, and to specifically benefit the heavy users who lost out in the recent change.
Just a thought.
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Hi,
I’m also severely affected by the change with a 25% price increase. I’m from
France and buy Huel since 2017, mostly bulks of Unflavored & Unsweetened bags (8
max). I was of course very surprised and though of a bug, but all seemed to be
correct.
I hesitated to speak about it on the forum because I did not want to express my
frustration or argue with anyone. So, this post is just about giving feedback
for the community.
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I know it’s an old topic, but I was also quite disappointed by this ‘price increase in disguise’ (seconding most posters, that it’s ok to raise prices, but just be frank about it) 
As of now, instead of buying once a ~month 8x, I buy 4x every two-three weeks.
Not sure if Huel is better off (as double shipping costs likely partially offset the price hike), but at least I feel I pay extra for a comfort of having a bit less cluttered kitchen
I was a bit sceptical of the last price hike but remained with Huel as the discount for subscription made it still worth it. Not that has been moved to ordering a larger amount I have paused/removed all subscriptions as they now offer no benefit to me and will either buy when needed or look at alternatives.
In the past few months I have dropped the noodle pots and bars but now looking to drop the instant meals and just remain with the RTD as they are easier to take to work and when travelling.
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