Another idea would be a neutral RTD as regular and Black Edition and flavour drops instead of flavour boosts. That way the range of flavours would be much larger and everyone would be satiesfied, even those with an exotic taste.
But I know that flavour drops are available at a large number of online stores, so offering those here would be optional.
You are right, yes. On the other hand there are so many suggestions here, everybody seems to want something else, and that would be a possible “solution” to make everyone satisfied - it would not be a completely “ready” product but also less work than preparing a shake from powder.
Good point, maybe real passion fruit may do the trick. To be honest I’m not keen on that sort of thing. I know a Huel competitor has a mango flavour but not sure I’d like that either.
Don’t count my vote anymore - I want toget into a more sustainable lifestyle, so I think I wouldn’t import an RTD from outside of the EU. Transport, waste, nothing is really sustainable about RTDs…although I admit that the texture and taste may be much better…
We will be releasing information next year on the exact impact of our Ready-to-drink from a sustainability perspective, like we have done with powder (which was 0.6kg CO2E per 400kcal). You will be extremely surprised.