Same here. Arrived today. Looks great doesn’t it?! I thought exactly the same.
I’ve seen this logo thousands of times and not once noticed the arrow 
Or have I…?
Maybe it’s so good it’s gone in subliminally
Did you ever notice the arrow in Amazon goes from A to Z, like Amazon’s products?
Gosh all these clever logos
I was gonna mention that earlier…but I thought it was too obvious.