You would be correct Phil_C if it was a famous fried chicken herbs and spices recipe, but do keep in mind this is a flavour range that is described as “chemically” and “sickly sweet”, I noted one formative comment was “ feeling of having to vomit ” Chemical Like After Taste?
Difficult to drink it...feling to vomit. Any advices?
The elixir of life, it an’t.
Other factors like value proposition, distribution, and brand have secured this organisation’s position. Since they are up to version three of their core product, it is a work in progress — and that’s ok.
Everything can be reversed engineered, Phil. Everything. Although it is nice that you care for the profits of a company that has a “F” BBB rating.