Strawberries and Cream

Thanks for the comments on the strawberries and cream flavour pouch, we’ve taken them on board and spent today getting to the bottom of why some are experiencing different smells and aromas. Firstly, I’m Steffi and am the New Product Development Manager for Huel. My role is to create tasty new products for the Huel range.

Brief explanation:
With the Strawberries and Cream flavour boost, what’s happening is that the strong cream flavours are more easily evaporated than the natural strawberry so you smell these first in the top of the pouch. The batch isn’t defective and it’s just the powerful cream aromas coming through first that some are smelling as slightly cheesy.

Or, for those of you who want some more in-depth info:
In order to provide optimum flavour delivery of this new pouch we have used a highly impactful natural flavour which has resulted in the aroma being stronger than our other flavour pouches. To get the flavour of cream through the strawberry, the ratio of cream is higher than the strawberry. The cream components have a lower vapour pressure than the strawberry components, thus these notes will fill the headspace of the sachet. Our investigations have shown that in the flavour pouches the creamy notes are more volatile ((this means they are more easily evaporated, not that they are subject to change unpredictably) and move faster so are smelt first. Therefore, on opening, the user will get a ‘hit’ of lactic notes that could be interpreted as cream, milk, cheese, etc, but these will soon dissipate to give the more rounded strawberry and cream smell.

All this together results in a strong cream aroma that some of you may perceive as slightly cheesy. Everyone is different so they will detect and perceive things slightly differently which explains why some of you have experienced this and others haven’t. I can assure you that this is not a defective batch.

If you’d like more strawberry notes maybe blend in some fresh or frozen strawberries. As always Huel is best served ice cold.

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