So the subscription service has had a “do not adjust your subscription, just delete and recreate it” sticker plastered across it for a while, even though the Subscription Guide doesn’t seem to be aware of this fact. Huel seem to operate subscription on a kind of honour system (seems more like if you promise you’re a regular purchaser you just get the discount), so all of this cancelling and recreating doesn’t break things terribly, but it is a little frustrating. I appreciate that building out a full working implementation of it is probably pretty complicated and expensive, but I wonder is it worth users providing feedback as to their most-wished-for features? Perhaps we could put together a bunch of suggestions and then vote for the highest priority ones as a guide for what to do next?
For me, the single biggest priority issue is just remembering my contact details and auto-filling those when creating a new subscription. Just doing that would make the whole delete/recreate subscription rigmarole a whole lot less hassle and seems to make sense to have anyway.
Much less important, but possibly worth thinking about, would be this: it seems to me that there are two things going on with subscriptions — one is easily managing repeat orders, and the other is rewarding returning customers. As far as rewarding returning customers is concerned, would it simplify things if the system just auto-applies a 10% discount whenever a new order is placed within (say) 8 weeks of the preceding one? A your-discount-is-about-to-expire email could be sent out on week 7 if there wasn’t a repeat order already scheduled, etc. I know that the commitment inherent in a repeat order is perhaps what you want to encourage, but the current implementation doesn’t appear to enforce it so the simpler approach might be interesting to try.