This is a post I made on the forum of Jimmy Joy, for the comparison between the two.
Consistency and Settlement in the shaker
This is actually the thing that I like most about Jimmy Joy, the solvability of JJ is much much better than Huel. I experience that much less water is needed, and Huel really tends to clump and leave a big portion on the bottom. I have the idea that Huel has for a big part hydrophobic elements in their formula which makes the clumps. Also for this reason cleaning the shaker is much easier with JJ. Huel V3.0 has improved in this part, but is still far away from JJ. So for this part, I give points to JJ.
I find the taste of JJ much better. To me it’s much sweeter and the texture is much better, just like a milkshake. Huel gives me kind of an itchy oaty taste. This is also something that gives JJ a headstart.
This is something that I can give huge compliments to Huel for. The community of Huel is much more active. This follows from a much bigger customer base for Huel as well. However, I feel like Huel gets much more checked, and also the heads of Huel are very active on the forum, answering every day to all posts, whereas JJ often takes weeks to respond to answer and they often try to be nice instead of a scientific straight forward answer such as Huel perfectly does.
This is my biggest point why I switched to Huel. Huel has done extensive research on their product. JJ only adds products that have been proven scientifically, but even with this they are behind the current recommendations (example choline and potassium, where they still use recommendations of 2011). Huel on the other hand also pays attention to not fully scientific findings, but also to science that is currently in the working, but adds it to be sure. Examples of this are phytonutrients and probiotics. Huel is very open about their nutrients and all the science behind it. They have much more information online, have all test results (including e.g. Heavy Metals), have much more nuanced additions in their nutritional profile, and they respond immediately to their community on questions. I feel like this is the major point that JJ lacks, and also why JJ is not growing as rapidly as Huel. Both companies have a different approach to marketing. Whereas Huel focusses on clean and scientific values, JJ gives more of a fun and lose vibe (e.g. when looking at their social media profiles and Youtube videos).
This is something Jimmy Joy gets points, especially after the price increase of Huel V3.0.
I do find ease and taste important, but since I am taking the complete food for 100% of my meals, I choose to go for the most scientifically and community proven solution and that is Huel.
Something that JJ has a jump ahead in, is their Plenny Bars. This is an amazing product that functions as a meal replacement, a chewable easily portable one. Huel only has bars as snacks.