Why is Huel more expensive than Jimmy Joy?

Huel is 60,- for 28 meals
Jimmy Joy is 35,- for 25 meals

Each bag contains 1.75kg
Serving size: 100g x 5 meals per day
100 gram = 400kcal

JJ Active:
94 g*** = 400 kcal
Could not find how much an Active bag weighs but I assume 25 times 94 grams? So 2,5KG

Huel has 30 gram of protein per 100gram and JJ Active has 29gram per 100

The website are very similar by the way haha

So that is
35,- for 2,5kg of Jimmy Joy Active
60,- for 1,75kg of Huel

Am I missing something?

Well that’s wrong for a start

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There are multiple factors here, from ingredients used, where they were sourced, company logistics to pricing strategies and margin %. In EU, there is also a extra mark-up, when compared to the UK prices.

However, those are details that you might not be interested in.

The reality is that in the market there are different products and they have different prices. Similarly to phones (as an example); you will find options that fit different people, needs and budget.

I might be OK with a OnePlus; but you might prefer the Pixel because it has a better camera. Or an IPhone because you are used to the Apple ecosystem. The prices of these products are different. I could ask, why X more expensive than Y? Same with cars; you get the picture.

What you might be looking for is; is Huel worth more than JJ or is it worth paying the extra? Why should I not buy JJ instead?

I am no Huel marketeer, so I will tell you, just go ahead. Do it, try it. In fact, I am a big advocate of trying different products. So is @RyanT (I think).

Let’s talk about the factual differences then.

PSA Huel v2.3
Price (€)/400kcal 1.4 1.7
% Energy(C/P/F) 40/27/33 40/30/30
Energy(kcal) 400.00 400.00
Total Fat 15.00 13.10
Saturates 2.3 2.30
Carbs 35.00 37.10
Sugars 4.00 1.20
Protein 27.00 29.50
Salt 0.44 0.70
Fiber 7.80 7.70

If we look at the ingredients, both offer vegan shakes but differ slightly:

  • PSA uses soy protein as source of protein; Huel uses pea and rice protein.
  • Huel adds some medium chain triglycerides, PSA doesn’t.
  • There are some differences on the thickening agents and fiber (inulin for PSA, and xanthan gum for Huel)

You can have a look and compared them if you want. None of this might be a deal breaker for you; and that is fine.

You can also compare the flavours available, texture of the shake and taste. But all this is more subjective.
PSA is available in Banana, Chai Latte, and Vanilla.
Huel is available in Chocolate Mint, Vanilla, Original, Unflavoured Unsweetened, Coffee, Berry and Chocolate (I think this is right).

Texture wise, PSA might be a little smoother and thinner (have not tried the latest iteration); while Huel is notorious for being gritty and have a thick texture (I personally quite like it). As for taste, I like Huel’s Vanilla a little more, but I would say PSA’s is more neutral (easier).

Besides this, I would say the JJ shaker is better than Huel’s (sorry); both are great companies that deal with their issues fast; plus have a good array of extra products (Huel has a little more).

You might want to look at the starter box from JJ.

So coming back to the question: Is Huel worth the extra $?
If you are looking for any meal replacement that will cover your daily needs; then yes, JJ will be cheaper (unless you live in the UK). However, there are other factors that make Huel more expensive and for some people this are worth paying.

Sorry if I completely missed the point of your question. :sweat_smile:


Indeed. Many of the meal replacement companies have been taking ideas from each other.

EDIT1: I think the price I used was for 500 for huel (2.14)instead of 400 (1.71)


Except the link you shared says Jimmy Joy bags are 2.3kg not 2.5kg. Plus the €60 is for two bags of Huel so 3.5kg not 1.75kg.

Oh yes, I see that now. Sorry.

Thank you! So it is around 40% cheaper.

@Latestfuels answer pretty much says it all.

I’ll just add that JJ isn’t suitable if you are sensitive to soy, FODMAPs, or gluten.
This is the reason I didn’t try it when I was looking at various options.
HueI is currently the only one that, for me, avoids all the ingredients that cause me problems: FODMAPs (eg inulin), soya, dairy, sugar, gluten, and artificial sweeteners (I go for the unsweetened version most of the time, although I’ve found sucralose (or stevia) that is in the others to be the only sweeteners that I am ok with in small amounts.)

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To anyone coming late to this thread:

Buying 16 bags (7000 kcal/bag) of Huel powder and using 10% subscription discount:

112000 kcal for 292.46GBP = 383 kcal/GBP (1.04 GBP for a 400 kcal meal, 1.31 GBP for a 500 kcal meal)

Buying 56 bags (2000 kcal/bag) of JimmyJoy powder and using 15% subscription discount:

112000 kcal for 333.20EUR (currently 299.99GBP) = 373 kcal/GBP (1.07 GBP for a 400 kcal meal, 1.34 GBP for a 500 kcal meal)

JimmyJoy is not cheaper than Huel. The title and contents of the first post should be edited accordingly.

In line with Huel’s mission statement - “To make nutritionally complete, convenient, affordable food” - out of all complete foods, Huel is currently the highest quality one, while also being the most affordable (cheapest in terms of cost). I hope Huel stays true to its mission and does not sell out (like Soylent in USA).


Maybe I failed to put this point clearly.

Huel matches the price in the UK, but in Europe JJ is cheaper; both without and with subscription.

Lets put a table:

Country PSA (400kcal) Huel(400kcal)
Europe (€) without Subs 1.40 1.71
Europe (€) With 1.19 1.54
UK (£) without Subs 1.26 1.29
UK (£) with Subs 1.07 1.18

I could have done my Maths wrong, but we seem to reach similar numbers. So Huel is slightly more expensive. I think it is still affordable as you state.

Edit 1: Thank to @rikefrejut I realized that I was using small purchases. Huel has bulk discount too. At 15 bags (max discount) Huel can be cheaper:
IN the UK
£1.31/500kcal = £1.05/400kcal With Subscription
£1.45/500kcal = £1.16/400kcal Without Subscription

IN the EU
€1.41/500kcal = €1.13/400kcal With Subscription
€1.57/500kcal = €1.26/400kcal


If you’re really keen on saving the pennies then you can make your own shakes with oat powder, protein powder, and ground flax seed. I actually followed a plan like that from a bodybuilding website a few years back.I also added a little apple fibre to up that end of things. Swallow a multivitamin/multimineral tablet and you’re there really.

You can substitute some of the oat carbs for a banana or whatever or up the fat with a few fish oil caps. It’s not hard TBH

The advantage of Huel, and others, is they’ve done the nutritional calculations for you and so it’s super easy and convenient.

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Not sure where you got that from @Latestfuels, I’m the biggest Huel fanboy on the forum :joy: I do, however, very much enjoy your comparisons. Great post

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MYBBBBBBBBBBBBBBad :sweat_smile::sweat_smile::sweat_smile::sweat_smile::sweat_smile::sweat_smile:

Funny that the OP posted this also on the JJ page and that their customer care referred to his post when I asked them how the two compare :wink:

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Can you give us the exact numbers (and their source) for your calculations? I double checked mine, and Huel comes out cheaper.

Price comparisons are not my area but a quick glance suggests it’s correct. However, it’s important to remember in Europe for the majority of countries we offer free delivery at a lower minimum order value.
Additionally, the price per meal decreases with the more Huel bought.

What I can compare is nutrition. Some key differences, some of which have been mentioned are the protein sources, soy is an allergen for some but that doesn’t affect the majority of the population.

MCTs is an interesting one, there are particular benefits to this type of saturated fat, hence its inclusion, more on this can be found here.

Huel also contains additional phytonutrients such as lycopene and zeaxanthin, more detail on these are here.

It’s hard to compare the micronutrients as I am struggling to find which forms are used for each micronutrient, something which we provide here and in our ingredient list. Based on limited information I would suggest Huel contains a higher amount of the main ingredients such as oats and flaxseed so less vitamins and minerals need to be added. This is because 100% of the molybdenum in Huel comes from the 6 main ingredients while some in Jimmy Joy is added through sodium molybdate.

Looking at the amounts of these micronutrients there are further differences. Huel contains higher amounts of vitamin C and iron for example, to account for antinutrient interactions and additional health benefits. Further information is provided here.

I’m going to have to speak up for the Dev team on the website. They created it from scratch and have done an incredible job and are continuing to innovate it day in, day out.


I think the differences might be that I was including 2 bags or one bag (not knowing that Huel used bulk discount - thank you @Dan_Huel ), whereas you were using bulk purchase numbers.

If we take Huel’s lowest price; by purchasing 15 bags

IN the UK
£1.31/500kcal = £1.05/400kcal With Subscription
£1.45/500kcal = £1.16/400kcal Without Subscription

IN the EU
€1.41/500kcal = €1.13/400kcal With Subscription
€1.57/500kcal = €1.26/400kcal

So, we were both right; but I must admit that this was an oversight by me. I guess you learn something new everyday.

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No problem, your information is really helpful!

It completely depends on the customer how they view the prices too. Some people want the price for the minimum amount of product on a single purchase which is obviously very different for a larger order on subscription.

This is before taking into account delivery options and charges which varies by company, order and the location of the customer.

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Re your last sentence. What do you mean by this as as far as I’m concerned Huel has already sold out by producing, completely unecessarily, the bottled ready-to-drink version. What more could it do to ‘sell out’? What has Soylent in USA done?

I used to buy Jimmy Joy because it was the cheapest powdered food brand, but then they changed the formula. They started using lesser quality ingredients and the protein was reduced to almost half of what it used to be, so I switched to Huel and, granted, the price difference is worth it.

I think that, after many complaints, they changed the formula again, but it’s not what it used to be. And I really don’t know if they fixed the jelly problem: you couldn’t keep your shake in the fridge because it would get a jelly-like consistency and turn undrinkable after less than a couple hours.

Not unnecessary at all. Helps a lot during my busy days when I have to visit multiple offices during one day.

However otherwise I prefer the powder for better nutrition and price.

:wink: So, great for kids parties with ice cream :ice_cream:

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