There are multiple factors here, from ingredients used, where they were sourced, company logistics to pricing strategies and margin %. In EU, there is also a extra mark-up, when compared to the UK prices.
However, those are details that you might not be interested in.
The reality is that in the market there are different products and they have different prices. Similarly to phones (as an example); you will find options that fit different people, needs and budget.
I might be OK with a OnePlus; but you might prefer the Pixel because it has a better camera. Or an IPhone because you are used to the Apple ecosystem. The prices of these products are different. I could ask, why X more expensive than Y? Same with cars; you get the picture.
What you might be looking for is; is Huel worth more than JJ or is it worth paying the extra? Why should I not buy JJ instead?
I am no Huel marketeer, so I will tell you, just go ahead. Do it, try it. In fact, I am a big advocate of trying different products. So is @RyanT (I think).
Let’s talk about the factual differences then.
If we look at the ingredients, both offer vegan shakes but differ slightly:
- PSA uses soy protein as source of protein; Huel uses pea and rice protein.
- Huel adds some medium chain triglycerides, PSA doesn’t.
- There are some differences on the thickening agents and fiber (inulin for PSA, and xanthan gum for Huel)
You can have a look and compared them if you want. None of this might be a deal breaker for you; and that is fine.
You can also compare the flavours available, texture of the shake and taste. But all this is more subjective.
PSA is available in Banana, Chai Latte, and Vanilla.
Huel is available in Chocolate Mint, Vanilla, Original, Unflavoured Unsweetened, Coffee, Berry and Chocolate (I think this is right).
Texture wise, PSA might be a little smoother and thinner (have not tried the latest iteration); while Huel is notorious for being gritty and have a thick texture (I personally quite like it). As for taste, I like Huel’s Vanilla a little more, but I would say PSA’s is more neutral (easier).
Besides this, I would say the JJ shaker is better than Huel’s (sorry); both are great companies that deal with their issues fast; plus have a good array of extra products (Huel has a little more).
You might want to look at the starter box from JJ.
So coming back to the question: Is Huel worth the extra $?
If you are looking for any meal replacement that will cover your daily needs; then yes, JJ will be cheaper (unless you live in the UK). However, there are other factors that make Huel more expensive and for some people this are worth paying.
Sorry if I completely missed the point of your question.
Indeed. Many of the meal replacement companies have been taking ideas from each other.
EDIT1: I think the price I used was for 500 for huel (2.14)instead of 400 (1.71)