Definitely, I like the idea of printing the thank you in the box, I believe we were looking at that. However
Although I agree with your statement, I think it’s important nonetheless. No one has ever thought they want one, but I reckon many thought “hey that was a nice touch” and hopefully then recognise how much we appreciate them.
We do this in some international markets where printing booklets in multiple languages becomes difficult to fulfil correctly. However I think there is merit in a physical booklet because on opening it’s there on top and I think you’re more likely to read it. The booklet has some really important information in about making Huel correctly so we want people to have multiple places where they find out how to (pouch, booklet, website, email) to increase chances of success.