Hi there, thanks for the message and for sharing your opinion. It’s a really difficult one, the more options we offer at checkout the more complicated the process becomes for a new customer. There is already confusion with 3 varieties, let alone adding a forth to the mix. We have traditional resisted releasing multiple different versions of Huel with small iterations in (Gluten-free and New & Improved/Original are the two times we have), with thickness you can simply add less water to make it more thick, or easily add a little more gum which can be purchased widely.
In addition we love the consistency of v2.3, but there was no change in consistency between v2.2 and v2.3, but there was a change in consistency from v2.1-v2.2. So any difference you are experiencing between v2.2 and v2.3 is either placebo or so small our new product development team couldn’t detect it.
In addition, it seems like most are pleased with the consistency of Huel at the moment. I’m not saying this poll is necessarily representative of every Hueler necessarily though. It’s worth noting that we’ve typically found it difficult to please everyone all the time.
It’s certainly worth raising the debate, but currently we don’t feel like there is enough reason to change the consistency when simply altering the amount of water you use can solve this issue.