hahahah reading you I am imagining an ad with @JamesCollier cooking and explaining with love and passion a recipe, all the ingredients, where he got them, why they are good for the health and the right temperatures and so on like a proffesional chef and at the final of the ad, he presents a completed dish to the camera (close picture) and then it zooms out a little, showing near it a prepared bottle of huel (RTD or powder). The prepared dish has the same amount of calories and same nutritional values.
The final phrase that could be with letters or with James saying it in a close picture: Cooking is great. For weekends.