Where are all the RTD?

I know on average that UK supermarket distribution hubs hold a little over 3 weeks worth of inventory but it would be interesting to hear from your team how that has changed from their experience during and since the pandemic when the Just in Time delivery models the retailers had been using the past few decades basically collapsed and had to be ‘reimagined’.

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At least here in Germany I don’t know of any supermarket offering Huel RTD. The only complete food drinks that are available here are from yfood - my friends have already switched to that brand. The problem is just, that it is of lower quality. But they offer a large variety of readily available RTD; and RTD are still among the most popular product, due to the better taste, texture and convenience.

Therefore I also think that it is quite damaging to Huel that RTDs haven’t been available for a long time now.

Since the cessation of lockdowns (especially in the UK), we have seen exponential growth in retail demand for Huel RTD and it’s quite hard to define when exactly our retailers changed their ways of working from Just In Time (JIT) to holding stock. Seemingly more retailers are now adopting the model of holding stock given the frequency and quantity of their orders, especially retailers who have ambient storage. In the likes of retailers who use the cold chain, we tend not to sit on too much stock in these warehouses but enough to avoid JIT. This also helps to ensure that the product is chilled to the right type of viscosity/thickness for retail customers.

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Just don’t buy and drink it straight away from a Holland & Barret store. They store their RTD at room temperature and some of the bottles in my local store had clearly been sat there a while. I cracked one open straight away (was surprised to see v2.0 flavours) and it wasn’t great - thin and the warm temperature altered the taste. Chilled is the only way to go.

yup, I was surprised when I was back in the UK that the H&B stores did not offer them chilled even though they had drinks fridges there stocked with other products.

Bit dumb not having them in the fridge.

As we are still working hard on our expansion in the German retail sector and are trying out many branches, we can’t give you an exact list of shops that stock us currently.

However with that being said, over the coming months, there are big things coming for German retail!

Thanks for the feedback on this, we do recommend consuming RTD chilled so I will make sure this is passed on to our retail team.

Do you mean price increases? Most brands here already increased their prices, so this isn’t much of a surprise. By keeping them constant, you have gained some competitive advantage, though. Some friends who had changed to Yfood came back to Huel again due to the price.

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I thought RTD was back… but I’d landed on the US site …

I’ve had my last three orders from H&B (~60 bottles) and they do indeed turn up dusty and chucked in a wonky old box… but they are still £3 per bottle and they have Banana
TopCashBack wont track through as I supect they claim they are already discounted

Great to see the Huel Machine at London Blackfriars, useful in a pinch but need a way to get a receipt…

It’s great to see that you’re managing to get some Ready-to-drink through our resellers while we work hard to have Ready-to-drink available on our site again. As per the original message, as soon as there is a substantial update on the situation, we’ll make sure to let everyone know :slight_smile:

In the meantime, we appreciate your continued understanding and support!

@Dom_Huel - Is there a Map of the locations of the Huel vending Mahcines?

Unfortunately, we don’t have a map of the vending machine locations, and the only thing that is remotely close is the store locator. I appreciate this might be a lot of effort, however, have you thought about making some trips to your local stores in person? I’m confident that the retail bottles will be cleaner than the ones you received, and you can choose the box you take them home in :wink:

@Dom_Huel - are you suggesting that if someone started mapping the vending machine locations, that Huel would be offering some sort of prize for locating the most…??
This needs its own thread Dom

  • Bulk is H&B, at £3 and free shipping it cannot be beaten
  • When traveling its a Sainsbury’s local or Co-Op for receipt to expense RTD (per diem)

@Dom_Huel - Prizes, what are we talking - per location or most per month?

I just love getting emails telling me to take another look! Yet I go back and take another look and it’s still out of stock :rofl:


Well, I live in The Netherlands, so here are no retailers that sell Huel. I still have Huel Black Edition but sometimes the RTD is easier for me when I’m too busy or travel. And now I started a diet to have Huel twice a day, it’s also easier to have RTD. Hope it get back in stock soon.

Sorry about this @Corina, we’re working really hard and hopefully we’ll have an update on stock soon :pray:

To let everyone know we’re now back in stock of RTD in UK/US :slightly_smiling_face: :tada:


Thank you! Will banana be restocked today too or anytime soon? As that’s the only RTD flavour I get and is still out of stock :joy:

Just ordered somemore Powder - no Banana… so no RTD on order :face_holding_back_tears: