None of the other flavours have any health benefits though, where as cinnamon does.
When you added things like kombucha etc you told us all the benefits, wrote articles etc, so I don’t understand now you have added real cinnamon, why no mention anywhere?
Are you saying the amount of real cinnamon is so minute that there are no real health benefits that can be attributed to it at all?
If so why are we being charged £2 more a bag based on the premise you are using real cinnamon?
If you can give a clear yes or no answer to the third paragraph, and then answer the rest freely, any of the huel team
We haven’t added cinnamon because of any health benefits. So your question is moot. As Dan said:
Cinnamon does not fall into this category. We have created a cinnamon flavour Huel because it is tasty. That flavour costs more than the others, so the product costs more.
Ok, too little real cinnamon to offer any health benefits, got it. Now keeping that in mind
This is my final question to you
When researching why huel would be charging an extra £2 per bag I looked into cinnamon flavourings and all others. I have multiple websites to link but I shall just link one unless anyone asks, as they are all easily searchable
So not only does the cinnamon flavour cost around the same as the others (the same as every other website I checked) it’s incredibly cheap
They recommend 1ml to flavour 1kg of food so if we be generous and say huel is 2kg per bag, then the £301 flavouring tub will flavour 5000 packs of huel. Making the cost of cinnamon flavour 6 pence per bag. Actually lower because a bag of huel is less than 2kg and they do bulk buy options to get the price lower
So I’d like to ask
With huel not containing enough real cinnamon to give any benefits, and the cost of normally flavouring as cinnamon is less than £0.06 per bag, do you believe a company whose mission statement is to provide affordable food should be charging a premium of £2.00 per bag for a flavour?
This is not true. You have no information regarding how much it costs us and our partners to develop flavouring. As ever, you are making conclusions based on inadequate or insufficient evidence to support your point of view.
We believe Huel is still highly affordable. Huel is, and always will be healthy (nutritionally compete) convenience food. And when you compare Huel to other convenience food (particularly heathy convenience food, although of course it isn’t nutritionally compete) we come out on top almost all the time. Cinnamon Swirl costs between £1.81-£1.35 per 400kcal meal.
Of course you can make a nutritious meal at home for less (although it will require some precision and a spreadsheet to make it nutritionally complete) - we have never tried to compete with a nutritious homecooked meal for nutrition (we have competed for time saving though). Huel is food for your most inconvenient meal.
We have been discussing internally and have decided that we will go back on this statement (athough Cam was absolutely correct at the time), we can’t share with you the % split but we can share with you that Cinnamon Swirl flavour contains a blend of Korintje Cinnamon, Ceylon, and Cassia.
Well on every flavouring company site I come across the flavours are circa the same price, so it costs the same to produce it for everyone else.
Your mission statement is to provide affordable food, you had admitted already there isn’t enough real cinnamon in the product to offer any health benefits so why would you choose a flavouring option that makes your product more expensive? What is the thinking behind that? It actually goes directly against your mission statement as you’re making your products unnecessarily more expensive.
At £288 a month for cinnamon swirl I would disagree it’s highly affordable.
It does not require a spread sheet to make a nutritionally complete meal. Almost all meals contain protein fat and carbs, then on top of that drink a multivitamin tablet and you have a nutritionally complete meal. Infact it’s actually better because huel isn’t nutritionally complete unless you consume 2000 calories you won’t be getting complete nutrition, but having one A-Z multivitamin you get them all in one hit for far less money and as stated all meals contain protein fats and carbs so as long as you pick healthy foods you certainly don’t need a spreadsheet
You then say you’re not competing with home cooked meals anyway but convenience food. If that’s the case you have got your pricing wrong. Convenience foods are things ready to be eaten like a sandwich, huel powder isn’t your ready to be eaten convenience option, RTD your actual convenience option is how much in stores £3.50? Very expensive for 400 calories
Look at the previous link. I’ve proved that companies flavour their product to the taste of cinnamon for pennies.
Huel stated their other flavours costs are negligible, well if you look at the link provided above, so is cinnamon, it’s the same as the rest of the flavours
Any flavouring website you want to look at, once you break the prices down into bags of huel, it shows you get a cinnamon flavour for pennies, it doesn’t cost any more than anything else.
Yet huel, the company whose apparent mission it is to make affordable food, have apparently managed to concoct a formula that offers no health benefits but manages to cost us the consumer over 30x more than any price you can find anywhere else
If you think Cinnamon is too expensive, just buy Vanilla and add your own flavoring on top of it.
I personally like the idea to pay extra to support the company research and have a simple-to-use powder that creates a great tasting Cinnamon Swirl.
Huel is free to manage pricing as they want. We can’t understand from the outside the real cost of producing and releasing a new flavor, and I personally prefer to have variety, so I don’t get bored.
