Cinnamon Swirl Price

Has huel black gone up another £2, it seems to be £59 for 2 pouches now? Its already up £7, is this an error?

Seems to be to do with the cinnamon one, can this be re resolved so I can place my new sub of salted caramel and cinnamon swirl.

Seems to be £61 for 2 cinnamon swirl BE :thinking:

Must be an error, They never increase the price for new flavours, this must be an error.

Huel Black and Huel White on EU delivery site, both with prince increase on new Cinnamon flavour.

Huel White, 2 bags subscription on:

Huel Black, 2 bags subscription on:

Looking forward to confirmation that the new flavour isn’t being priced differently… :pray:

Had confirmation and it is priced more expensively due to a being a premium flavouring or something, shocking to be honest, flavouring is flavouring, the salted caramel and strawberry flavours to me are more premium than vanilla and banana yet are samely priced, i am stunned to be honest but hopefully it will come down in price as i am already stretched at £57 yet alone £59. Id we are to pay more every time a new flavour comes out il be leaving huel.

Yes just noticed this! I jumped in straight away and ordered 2 bags of Black C… payed £62 … didn’t even think about it costing £4 more… 2 bags received today , first impressions - very subtle taste and virtually no cinnamon aroma when opening the bag.

Very cheeky upping the price with no explanation why… won’t be rushing to buy any more…

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Makes no sense … surely then the unflavoured unsweetened versions should be cheaper ??


Thats the way I see it, genuinly thought it was a glitch. I think they are going to do this every time a new flavour is announced, ad enough paying so much extra for the same product, yet alone having to pay extra for a new flavour.


Hey guys, sorry for the confusion. The Cinnamon Swirl does cost slightly more than the rest of the powder flavours. It’s simply a more expensive flavouring.

I’m not sure what you mean by this, all the flavourings cost slightly different amounts. There isn’t just one price for all flavours ever. The other flavourings are similarly priced enough to sell at the same price, cinnamon was an exception where we had to start it at this slightly higher price. It’s not a price increase, the other flavours are all the same as they were, this is a new product which costs a different amount to other things on our site.

It’s not to do with how premium the flavours are perceived, just how much each flavour costs to make.

Sorry this has shocked a few of you, it is a delicious flavour but you can always stick with OG classic of Vanilla+cinnamon powder :slight_smile: It’s not quite the same, it won’t have the buttery flavour of Huel but it’s still delicious as ever!

I’m very disappointed to hear this. How could the price differential not have been mentioned in the initial announcement? It was left for us to discover by ourselves, with understandable confusion.

Was it a deliberate decision, not to mention the higher price? Or an oversight by someone?

I’m disappointed because a large part of the appeal of Huel as a brand is the openness and generosity of the company’s communication with its customers. This new flavour launch has been discouraging, sorry to say.


I’ve replied to your similar comment in this thread :+1:

Here are examples of recent launch posts, none I have included the price unless it auto-previewed in a link (which I can’t prevent)

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Not very impressed that after putting up the prices hugely new flavours are coming out more expensive….

The previous price increase and the cost of ingredients for new flavours are different subjects. If Huel released a Saffron flavour would it have to be the same price as the current flavours?

If people will only accept every flavour costing the same the choice of future flavours will be limited to ingredients which all cost the same.


Seems Huel loves to take its customers for fools. Two bags of Cinnamon Swirl are £4.44 more expensive than other flavours, so this is £2.22 per bag extra on top of whatever the cost of other “cheaper” flavours is.

A spice bottle (40g) of ground cinnamon is £0.85 at Tesco (Tesco brand) or £1.65 for a premium brand (which is even on special, 2 for £2.65).

This includes the bottle, the label, bottling, supermarket costs, etc., plus the profit, so how much is the wholesale price, a third of that, less?

And I doubt that anywhere near a bottle would go as flavouring in a bag of powder (based on how long a bottle lasts even with my generous additions to banana Huel) or that it would even be the quality of ground cinnamon. The only thing listed in the ingredients is “Natural Flavourings”.

But I am ready to be educated as to what these expensive flavourings are, why they are so much more expensive than other flavourings, and why they are so much more expensive than even cinnamon itself.

All this after a significant and very recent price increase.

well you get what you pay for and, according to Tesco’s own customers, what you are getting is definitely not cinnamon…

the premium brand on the Tesco store also uses much cheaper cassia bark instead of good cinnamon, the manufacturers product page describes it as premium Indonesian cinnamon but in the actual ingredients section it clearly states its just cassia - on the same website they also have actual cinnamon which is 3 times the price (by weight) of their ground one.

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I KNEW that would happen. Flavor is “subtle” means weak. Too light and you can’t smell it. That’s how you know it ain’t that great. Dam. :sob:

Ive not tried it yet but heard not as strong as salter caramel, there is no way this should be £2 when it is simply natural flavourings! They need to get the price down, its already £7 more for 2 bags!!


• cassia is the cinnamon most people know as cinnamon, it even has a stronger flavour than what you call “good” cinnamon; just because it’s more expensive it doesn’t make it better (apart from its scientific name :sweat_smile:), it’s different (please let’s leave any taste profile debates aside at least until Huel confirms what flavouring they use)
• the bulk wholesale prices should be a fraction of retail
• a small amount sufficient to flavour a bag of Huel
• the increase is on top of whatever the cost of flavouring is for other flavours, so the flavouring cost is not only £2.22 per bag
• there is no indication of what are the flavourings actually used, if there is any ground cinnamon of any kind or rather some cinnamon extract/essence/etc.

cassia and cinnamon while related are not the same. cassia is a darker, stronger but also more bitter flavour and has a coarser texture.

Cassia is usually used in savoury recipes because of this.The bulk of ground cinnamon sold is as you say cassia that has been coloured or flavoured in an attempt to make it more like cinnamon. Almost all cinnamon found in supermarkets is the cassia variety. Cassia also contains the toxin coumarin which is known to cause kidney, liver and lung damage. Cinnamon only has very low trace amounts of that. 1-2 teaspoons of cassia a day would take you over a safe limit of consumption.