You may well have already seen that yesterday we released our Peanut Butter Huel Bars! Hereās some things you need to know:
Theyāre delicious
They contain roasted peanuts
Theyāre delicious
Any other questions let me know, but the main points are captured in my above bullet points.
n.b. Iāve seen elsewhere someone asking if Huel, in general, is now not suitable for peanut allergies. v3.1 Bars have always had a may contain peanuts warning on them due to the facility. However Powder, RTD and Granola are produce in different facilities to Bars, so this allergy wonāt impact those products
You mean the bars are too expensive in general? Or do you mean if you buy them singly?
I buy 8 boxes at a time at it works out Ā£1.07 a bar. Iām addicted. I wish Iād known PB was coming out! Iāve only just restocked.
In general. All Huel products are too expensive. I donāt mean that as a criticism of Huel, though. As @Julian reminded us yesterday, theyāre not exactly raking in the profits. So I accept it, because I want them to keep making it.
There are much cheaper ways to eat healthily, but few products combine health and convenience in this way. So despite my low income, I can justify the cost of Huel powder. RTD and bars are hard for me to justify buying.
Itās fairly hard to buy a healthy snack for less than a pound though isnāt it?
Or maybe I find that because of my allergies.
I canāt have a sandwich or a banana.
I find the bars pretty good value and seriously convenient to slip in my pocket while out walking or riding.
The RTDs are also great for full day excursions (not that any of us are doing those atm!) and really handy when, like me, you canāt simply pack a sandwich or opt for tea and cake at the cafe with everyone else.
Both actually save me money because I donāt have to buy food when out.
But if I didnāt have allergies I guess Iād have more options.
Admittedly, right now, being home 24/7 I could just stick to powder which is healthier and cheaper but the bars are seriously delicious and satisfy my chocolate cravings.
Well thatās the other problem. I could maybe justify them as an occasional treat, or emergency handbag fodder, but if I buy a boxful Iām gonna eat the lot!
I agree on that, they are expensive and its okay to be if they maintain the quality that we are expecting from Huel. The profit problem is something quite important they are growing very fast and its normal not be profitable while growing at that speed.
The powder is around 13,5ā¬/kilo when buying 9 bags. Is expensive, but for me its okay, but on the limit to think about moving to other brand like the expected JJ3.0.
The bars are very interesting for me (although I would love a 400kcal version) but the 24ā¬/kilo is very high to include it on my daily diet.
My point is that I can eat healthy for less, if Iām prepared to sacrifice convenience. The premium we have to pay for convenience feels high, to me, but Iām super poor.
Iām not saying you should lower your prices. I want you to keep operating and start making money. But Iām not going to pretend that Huel isnāt expensive for me.
I have a workaround for Huel bars, if Julian would forgive me for advertising it. Itās not so bad, because itās still Huel.
Huel 150g (for me, 2:1 ratio Unsweetened:Original/Vanilla)
15g chia seeds mixed with 45g water to make a āchia eggā
1 banana
1 tsp rapeseed oil
Some amount of extra water (maybe about 50g)
Optional: baking powder
Optional: pinch of salt
Optional: cinnamon, ginger, matcha, cacao powder, any Huel flavour pack, etc.
Mix, bake for 20 minutes, cut into quarters. Each quarter-block is 200 calories, 75% Huel by calories and costs 56p (get the chia seeds from Aldi, not one of the Big 3). Theyāre also, honestly, nicer than Huel bars, though of course they take a bit of time to make and donāt last as long.
Make sure to call it āwaybreadā. Thatās the most important part.
You can also use an actual egg in place of a chia egg. Re: chia egg, some recipes say itās fine to just do as I described, though I bought a mortar and pestle dammit, so I am gonnaā crush those chia seeds a bit first. I donāt know if it helps. I might just be trying to justify the extravagance and the hours I spent āseasoningā it by crushing rice into dust because they send them with holes in.
Edit: forgot to add that youāll need to add some extra water, I think about 50g but YMMV. OH. And you can a bit of baking powder. I always forget.
I was in my local supermarket a couple of weeks ago. I could buy a packet of ginger nuts, a packet of bourbon creams and a packet of digestive biscuits. Over 900g of biscuits for Ā£1.03 in total. Cheaper than chips or a Huel bar. Which would I rather eat? Thatās right.
and satisfy my chocolate cravings.
