Daily A-Z Vitamins IS HERE! 🍒

[sb-huel]

Sorry, but the cans are already fully recyclable right? Other than that, honestly the cost-to-gimmick ratio is not worth the energy. What benefit does this bring users other than inconvenience?

The product competes with energy drinks, not make at home gym supplements where powder would make sense.

[epicure]

A desiccated version of Huel Daily A-Z Vitamins could be like a Huel multivitamin tablet. Nice idea but I bet that’s a tough market to break into.

[pSE]

@Hex

Marketing: The image of all the comparisons on the product page (More X than Y, etc) is awesome and would be great to include somewhere else, like on the box or something. They’re like little fun facts people can relate and understand more, compared to the list of nutritional info. Think it’s a great, memorable, catchy promotional thing to use.

@Hex

Playful educational twist that humanises the product, illuminates why it’s innovative, and encourages people to share these surprises which boosts virality. Imagine how many desks these will be sitting on at workplaces with an opportunity to peak the interest of others. I showed a friend the product page’s nutrition comparisons and we were joking around, pointing at different ones – More Vitamin C than an orange? More Vitamin A than a carrot? They are crazy! Simple yet big opportunity to promote these bite-size conversation starters and get people curious about nutrition.

Stickers!

Either (easiest) a sheet, with all of the comparisons (as separate stickers, but on one sheet), added to each box, or just one sticker per box (à la “collect them all”).

(disclaimer: I’m probably not in the target group, as I’m not big on fizzy drinks in general, nor “energy drinks”.)

[sb-huel]

It’s a tough one for Huel.

Many health conscious people wouldn’t probably give it a second look if marketed as ‘an energy drink’.

Many energy drink buyers probably also aren’t interested in swapping out their favourites for a ‘healthy drink’ either. They probably would write it off as those ‘light sparking’ drinks you get in things like meal deals that taste watery.

Obviously, we know it’s a spot on (like most Huel products) combo of health, flavour and is a great choice. But the masses are still oblivious.

I still get people thinking my Huel shakes are for the gym or weight loss, when one of the biggest appealing factors for me is that it’s ‘normal’ meal replacement - not sporty or diet oriented.

[Phe123]

Tried a couple of cans. Even got the wife to try it.

Overpriced was only negative.

Would give it a 9/10. Good product.

[sb-huel]

Got my next two crates today. Sad to see the packaging issue hasn’t been fixed yet

[Charlotte_Huel]

Terribly sorry about this @sb-huel could you please send an email to team@huel.com alongside this photo and any damage to the cans so we can make sure these instances are logged so we can improve on this for the future.

[Martyn78]

Late to the party on this one but received my sample can and must say it’s a very tasty drink. Happy to order more soon

[Johnny]

When will it be available in Germany?

[Charlotte_Huel]

I’m afraid we aren’t sure at the moment, but I will make sure to pass on the suggestion!

[Hex]

Personal update on Daily A-Z.

• Had a can every day since Aug, and still enjoy each one as if it was the first time… chefs kiss … but definitely hoping for more flavours soon. Probably my favourite Huel product as I look forward to it the most out of everything else – so refreshing every time! (Though also really enjoying the new noodle pot and bars)
• Packaging is still ripped and torn open with cans pouring out almost every delivery. In my last delivery, the entire bottom of the box was torn, meaning all the cans spilled out when picking it up. Quite annoying, but no individual can has ever been damaged badly.
• Several people who I’ve recommended Huel products to before and who weren’t interested, love Daily A-Z a LOT saying they feel way more full of life and energy (caffeine-free version) each time. Electrolytes surge perhaps? A couple people say it’s the perfect hangover cure, and even order the cans to take on holiday each time
• My previous suggestion regarding incorporating the ‘more than’ facts on the website product page somewhere else, such as on the packaging, is reinforced by how many people I’ve seen go from “Hmm” to “Wow” when showing them the facts. Definitely helps visualise the product’s worth better and is a good tipping point.
• Still think the caffeine-free cans should say caffeine-free on it. Too confusing currently, and seems like a potential selling point that people would like to see on the can too.

Overall, still really happy with it and will continue my subscription

[Phe123]

Agree this is huel’s best effort in a while. Ordered a few cans with last order recently and they are very good. Only concern is price.

Lot of failures IMO including to white edition new update, new bars average… etc.

[amie_huel]

Thanks for taking the time to leave such thorough feedback, we really do appreciate it.
Please can you contact team@huel.com regarding any damaged cans.
We have clearly labeled the caffeinated product on the front of cans to alert consumers of the presence and amount of caffeine so unsure if the non-caf version needs labeling, as it is first and foremost a vitamin drink rather than an energy drink.

[airiartev]

and to Spain or general Europe! Very interested!

[SomethingClever]

So I’ve had this problem and emailed in the photos too and didn’t really get that much of an acknowledgement tbh. Also, +1 for the vote of it being non-caffeinated

[Hex]

Will do! Have previously advised about it but will follow up again. Just noticed yesterday as well that I’ve been drinking the caffeinated version over the past few days instead of caffeine free, so looks like the wrong box was delivered. Will mention that too (first time it’s happened across many orders).

And I guess that makes sense – was just regularly confusing when I was having the caffeinated version originally when it launched while my friend needed to avoid caffeine due to their health condition (though having both types at home is likely an edge case), while another friend has caffeine intolerance and wasn’t sure which one was delivered.

[amie_huel]

@SomethingClever

emailed in the photos too and didn’t really get that much of an acknowledgement tbh

Sorry to hear this, what was the conclusion you were hoping for in this case?

@SomethingClever

+1 for the vote of it being non-caffeinated

There already is a non-caffeinated version.