I saw a recent discussion regarding NHS staff discounts, how about a student discount? Surely this makes more sense than an NHS discount (although both are great ideas). Students are a great target audience for Huel, since we need a convenient and cost effective way to eat, something which university often prohibits! I have been promoting Huel to other students at my university (after they’ve seen the shaker) only to be a little put off by the price.
A simple way to do it would be to have the student confirm their academic email address as their order email address or something of that sort.