Unfair Pricing for Sweden 📍


Thank you Tim I sincerely appreciate that bud


Hi @Squizzle - please bear with us. If you need an update form me, please PM me here or email me.


Just placed my first order and then found this thread. Did some calculations on the gluten free version. A bit let down that this hasn’t been fixed yet. Perhaps a way to squeeze some more cash out of us Swedes for as long as possible? Anyways, glad I only ordered 2 bags so I didn’t get hustled :slight_smile:


Yeah I dunno. I’ve lost conseraible amounts of money because of this. I have little hope there will be retroactive correction for us who has been paying 8-15% more than everyone else…
I just wish they could hurry up by now, I ran out of patience aa I keep having to rely on Huel but also overpaying and as a poor student it’s just that much more annoying. It shouldnt take 6+ months to correct something like this, it has hurted the trust in Huel, sorry but it’s true. Make it right, please.


With all due respect, you haven’t “lost” money over this. You’ve experienced opportunity cost, admittedly, but you haven’t “lost” anything because of it.

The economics of Huel in Sweden vs UK are completely different in the same way I don’t moan at Amazon US for selling Intel i7s for $300 when I pay £300.

Huel don’t owe you an equal exchange rate, nor do they owe you a comparable price to what any other country gets. That’s just how it is. That’s just economics.

Expecting any kind of retrospective pricing is almost certainly out of the question and stinks of privilege.

You’re free at any point to stick to your “poor student” budget and stop buying a luxury all in one from abroad, perhaps opting for fresh veg and local meat. Casseroles etc.

Not trying to be a duck at all, but this thread seems to be full of unfair expectations and accusations.

Edit: :duck: typo can stay


I agree, I don’t really understand why you would feel entitled to have a “fair” pricing structure. Huel is a company, not a charity. As GT says, when I buy some stuff from the US they literally keep the price the same and just chuck a euro symbol on there instead of a dollar.

Unless you have some kind of problem (which I can relate to, I had issues with swallowing a few months ago so was indeed actually reliant on Huel), you don’t “rely” on Huel. As a student my diet qas basically beans on toast. If you’re interested in getting a super healthy diet there are loads of ways of doing this. You don’t NEED Huel for that. Huel is an option.


Bump, progress update would be nice.


I think the silence is becoming disrespectful. I am a loyal customer, who recommended Huel to countless people so far. I was told this would be corrected; why is it not and when will it be? You’re late (saying it would take 6 months to until end of last year), I keep being told that you’ll give me an update in x days or y weeks for months now. And each time you never respond back. This is not acceptable anymore, so where do we stand, @TimOfficialHuel? If you decided to keep status quo at least say so and I’ll show myself out and you won’t hear from me again on this matter (or anyother matter). If you are still working on it though I am genuinely sorry for being harsh, but some points raised above still are in fact terrible customer service.


Maybe you’ll get a satisfactory response this way…


I’ve done that. It didn’t get me an answer. From “i’ve sent an email to check” then silence a few times and last reply he wasnt the best to ask about it he wrote. :disappointed:


Is it worth a 1 star review on Trustpilot though?


Is that what he’s done?


Yes I feel it was, not for the product (which I clearly stated is a good product) but rather the experience on this matter; again - not so much the time it’s taken but the the fact I never get a response or the promise they’ll get back to me repeatedly. This is enough to justify my rating and again I rated the customer service, not the product. This issue impacts everyone in Sweden, not just me. I thought TrustPilot was based on giving an honest review not just for the 5-star happy people.

Edit: review will be updated or not depending on how this is dealt with from this point. I like the staff but they haven’t handled this matter in a way I feel is appropriate or fair AFTER saying they’re working on it.


I have just read your review on trustpilot and to be honest I do think it’s fair what you have written. You have said the product is good but this issue is understandably giving you a very negative impression of Huel. I’m quite surprised it has gone on this long or there was no temporary measure which could have been implemented to balance the scales somewhat while a more comprehensive solution was worked on.


Come on @TimOfficialHuel, @Julian and people, fix this.


Guys we are working on this I promise you. From the outside this looks like we just go onto Shopify and reduce Sweden’s prices and happy days. That could not be further from it. The solution is not just to do with Sweden but with a few different stores and even after the long winded process of scoping out the new pricing structure we still need to implement it globally, which involves essentially cancelling everyone’s subscription, amending the prices, and restarting their subscription without anyone noticing.

Please give us more time. We are going to do this once and do it right.